Alright – so today we’ve got the honor of introducing you to Bill Hansen . We think you’ll enjoy our conversation, we’ve shared it below.
Bill , looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Focus is imperative. Decide what you wish to do and then don’t stop until you complete.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Bill Hansen is a 50-plus year industry veteran who celebrates 42 years of his company Bill Hansen Luxury Catering this August. Over the last four decades, this visionary has hosted four U.S. presidents, championship Super Bowl teams, countless celebrities and athletes. He has catered events for everyone from Pope John Paul II, to The Bush family, The Reagan family, Michael Jordan, Usher, Kim Kardashian and the list goes on. Widely recognized as a giant in the catering industry, Mr. Hansen caters, coordinates, trains, teaches, mentors, motivates, manages, and writes. He typically oversees 400 events a year with 40 full-time and 200 on-call employees.
Bill Hansen Catering is the exclusive caterer for Villa Woodbine, a historic and award-winning, early 20th century Mediterranean Revival estate in Coconut Grove in high demand for weddings, corporate and social events. His company is a preferred caterer to a collection of 100 unique venues from the Palm Beaches to the Florida Keys. In addition to being an in-demand speaker at catering conferences where he speaks to over 3,000 caterers a show, Bill is frequently engaged as an expert witness for foodservice and hospitality legal disputes and has worked on major cases against Costco and American Airlines.
In 2020, the catering brand merged with Lovables Catering + Kitchen and added a new dimension to Bill Hansen Catering by offering expanded culinary offerings for budget-conscious clientele. Bill Hansen Catering also acquired Eten Catering, a full-service catering and event company to expand the brand’s presence to an even larger market, specifically on large scale yachts in South Florida. Additionally, the brand merged with Alexander Event Catering and Different Look, two leading brands that have served South Florida’s wedding and special events market for more than 15 years, to receive expertise, guidance, and support from Bill Hansen and his team. The partnership brings a new standard of luxury to South Florida events as a whole.
Additionally, Bill Hansen and his team recently launched an opulent extension of the catering brand, Bill Hansen Luxe to tap into the upscale client market to produce star studded events.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Sales and Marketing—Backed up by excellence in delivery. We create memorable experiences for our clients, while staying up to date on menus and venues.
Any advice for managing a team?
Peter Drucker put it best: Culture will eat strategy for breakfast. And operate in a manger that would a smile on God’s face.
Contact Info:
- Website: https://www.hansengroup.co/
 - Instagram: https://www.instagram.com/hansengroup.co/
 - Facebook: https://www.facebook.com/BillHansenLuxuryCatering/
 - Linkedin: https://www.linkedin.com/in/billhansencatering1
 
Image Credits
The Hansen Group

	