We’re excited to introduce you to the always interesting and insightful Bianca Scaglione. We hope you’ll enjoy our conversation with Bianca below.

Bianca, appreciate you joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

As a teenager, I always had interest in making my own videos online, and creating my own online platform. I used to watch so many YouTubers, and the videos they made looked like so much fun. Seeing creators making meaningful connections with people from all around the world through their videos was inspiring. It wasn’t until 2020 that I finally had the chance and the time to play around with content creation for myself. I made a few dance themed videos in summer of 2020 and didn’t think much of it, and not too many people saw them. But in early 2021 I started to get some positive feedback from the videos I was posting. Then I thought, well, why not keep going? I was having a lot of fun making the videos and I had so many ideas that I wanted to make happen, so I did.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m an actress, dancer, and singer who also happens to be a content creator. I have spent my entire life training in all styles of dance, as well as singing and acting. I earned my BFA degree in Dance Theatre in 2019 and then a few months after, the pandemic hit. That was when content creation presented itself to me, and very organically as well. At first, my friends and I downloaded TikTok to just watch and send videos to each other out of boredom during quarantine. Then they said to me, “Bianca, why don’t you post a video?”. At the time I thought it was kind of funny, because I didn’t know what to post. But after some thought, I figured, why not? Everyone was stuck inside their houses, so I wasn’t exactly able to go to a dance class or perform on stage. Making content became a creative outlet for me during that time, and has turned into my job in the last three years. It is such a blessing to get to do what I do every day, and I am so grateful for the joy and opportunities it brings me. I never take it for granted.

How did you build your audience on social media?

Building my audience on social media did not come immediately. I think the process of building looks different for everyone, and to be honest, there is no particular rhythm or strategy. I’ve heard from people who post one video and blow up overnight, while for others, they remain very consistent over months, or even years, and it’s a slow climb. For me, it was a nice, authentic build. I found joy in creating my content, and posted what made me happy, or what I felt was relatable to other people like me. I wasn’t looking for validation from others, or to impress others. For me, it was just skits and videos that I felt were funny and true to my life experiences. That’s the best advice I can give, always be true to yourself. Don’t post what you think people want to see, but rather what you want to see, and what is genuine to you. If you try to be something you’re not, people will see through it. Authenticity always wins. Your people will find you.

Can you share a story from your journey that illustrates your resilience?

While social media is a very rewarding business, and it is an absolute privilege to be able to call it my career, there is also a flip side that not a lot of people see. As we know, social media itself can be toxic, whether you’re just a consumer, or a creator and consumer. When you put yourself out there for everyone to see, people judge you. They see a fraction of your life, and then paint an entire picture and think they’ve got it all figured out. You get mocked, bullied, and talked down to in some really disgusting ways, even when you’re minding your business and you’re just making normal, chill content. You have to brush it off and deal with it, unfortunately. As a content creator, it’s “part of the job”. When I began my social media journey, that’s something I was not prepared for. I knew that people might comment rude things occasionally, but over the years, I didn’t realize how big of an impact it would have on my well being. I would be lying if I said the things people have assumed and said about me haven’t hurt. People forget that the creators you see online are real people, too. We have feelings, family, friends, and lives just like all of you. The only difference is that we post those pieces of our lives more frequently for everyone to see. But, it takes nothing to be a nice person. If you don’t like a video, smile and scroll. It’s really that simple. I will say, there are also a ton of wonderful, sweet people who leave really kind comments. And the nice people make the difficult days more bearable. Being a social media creator has its perks as well as it’s downsides. I don’t think it’s for everyone, and it really does take a certain type of personality to be able to handle that pressure on the daily. You learn how to navigate through the challenging moments and prevail. At the end of the day, the good always outweighs the bad, and I wouldn’t change it.

Contact Info:

• Instagram: biancascaglione
• Twitter: biancascaglione
• Youtube: biancascaglioneofficial
• TikTok: biancascaglione

Image Credits
Photographers: Josh Jang, Beckett Enos