Alright – so today we’ve got the honor of introducing you to Bianca Pitman. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Bianca , thanks for joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
Back in 2011, I had the pleasure of meeting Diane through my cousin. At the time, I had just launched Be You Beauty as a mobile hair and makeup concierge service, and Diane and I connected instantly. With her background in fashion and my passion for beauty, we quickly became great friends. Little did I know that our bond would evolve into something far deeper—a journey of healing that would profoundly shape both of our lives.
In 2016, Diane received devastating news: she had been diagnosed with a rare stage 4 uterine cancer, just as she had been in remission from a previous battle with the disease. Around that same time, I was beginning to pivot Be You Beauty into a holistic feminine wellness brand. Diane, ever knowledgeable about natural remedies, reached out to me for guidance. She wanted to complement her medical treatments with a holistic approach and asked me to help her develop a plan.
We embarked on a deeply personalized, three-month womb healing journey rooted in lifestyle changes, mindful practices, and diet modifications. Together, we cultivated a regimen designed to nourish her body, spirit, and mind. Diane’s openness and dedication were remarkable, and the results soon followed.
Her doctors were amazed. Despite the severity of her diagnosis, they witnessed progress that defied medical explanation. At one point, a stint in her bladder that had fused to the surrounding tissue was deemed impossible to remove. After an agonizing six-hour procedure, they concluded it couldn’t be extracted. Hearing this, I scheduled a yoni steaming session with Diane before her next attempt. When she returned for the second surgery, the stint was removed in under ten minutes.
Today, nearly a decade later, Diane remains a radiant picture of health. In April 2024, she hosted a presentation at her home in Westchester, NY, where she publicly shared her incredible journey. She honored me as one of the key figures who helped her overcome cancer. It was a profoundly humbling and affirming moment that reinforced my purpose with Be You Beauty. Diane’s story is a testament to the power of holistic wellness, faith, and the unbreakable will to heal.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
For those who may not be familiar with my journey, I’m Bianca Pitman, the founder of Be You Beauty, a holistic feminine wellness brand dedicated to helping women reconnect with their wombs and embrace intentional self-care. My work centers around natural, plant-based products and ancient healing practices that honor the sacredness of feminine health.
My journey began in 2011 when Be You Beauty was first launched as a mobile hair and makeup concierge service. I loved empowering women through beauty, but as I deepened my knowledge of holistic health and experienced my own transformative womb healing, my passion shifted. In 2016, I made the pivotal decision to transition into holistic feminine wellness, focusing on yoni care products, yoni steaming, and womb healing education. This shift was inspired by my desire to address the root causes of feminine health issues, rather than just their symptoms, using ancient practices passed down through generations.
Today, Be You Beauty offers a range of holistic products, including our signature yoni bars, washes, oils, and steams, all crafted with natural ingredients to promote balance, healing, and self-love. Beyond products, I offer educational resources and masterclasses that demystify vaginal health and empower women to take control of their wellness journey. My work helps women overcome issues such as painful periods, recurring infections, and emotional disconnection from their womb space—offering them tools for physical, emotional, and generational healing.
What sets Be You Beauty apart is our deep commitment to creating products and experiences rooted in intention and ancestral wisdom. I don’t just sell products; I foster a community where women feel seen, heard, and supported on their path to wellness. My work is guided by a holistic philosophy that recognizes the connection between the mind, body, and spirit.
One of my proudest moments is my own personal healing journey. After being told I was infertile and living for years without a menstrual cycle, I used the very products, practices, and services I now share with my clients to facilitate my healing. In August 2023, I had the home birth of my dreams where I gave birth to my beautiful son, Sevin—a living manifestation of the power of holistic womb care. He is my greatest blessing and a reminder of the incredible resilience of the female body when given the right tools and intention.
The core message I want potential clients and followers to know is that feminine wellness is more than hygiene—it’s a sacred practice of self-love and empowerment. At Be You Beauty, we’re here to provide not just products but the knowledge and inspiration to guide you back to yourself. Your body has the innate power to heal, and we’re honored to be part of that journey.
Let’s talk about resilience next – do you have a story you can share with us?
One of the most profound moments of resilience in my journey was the birth of my son, Sevin. After a long path to conception and healing my own womb, I knew that bringing him into the world would be on my terms, guided by trust in my body’s innate wisdom. I made the decision to have an unassisted home birth—a choice that required immense preparation, strength, and faith.
Laboring in the sacred space of my own home, without medical interventions, allowed me to fully surrender to the power of creation and the primal intelligence of my body. Every contraction reminded me of the resilience, courage, and connection to my ancestors that runs through me. It was a beautiful, raw, and empowering experience that reinforced my belief in the incredible design of the female body when we are aligned with nature and intuition.
This birth story is a cornerstone of my work. It’s a testament to what can happen when women trust their bodies and reclaim their power. Through Be You Beauty, I hold space for women to explore their own healing journeys and rediscover the strength that has always been within them.
How about pivoting – can you share the story of a time you’ve had to pivot?
As I briefly mentioned earlier, Be You Beauty originally began as a mobile hair and makeup service, offering on-location beauty services for homes, offices, and events. I poured my heart into creating stunning looks for fashion shows, editorial shoots, television, and film. Beauty was my baby, and I loved making women look and feel radiant. However, after nearly a decade in the industry, I began to feel a deep disconnect. The constant pursuit of superficial perfection became exhausting. Instead of celebrating individuality, I was helping clients fit into narrow beauty standards. It was a cycle that no longer fed my soul.
In February 2019, I worked my final Fashion Week. I remember standing backstage, exhausted and feeling overworked and underpaid. I thought to myself, I want to do hair because I love it, not because I have to. I was tired of trading my time for money. I longed to create from a place of authenticity and intention, rather than out of obligation. Little did I know, the universe had already heard my plea.
A few days later, the world shut down as the COVID-19 pandemic changed life as we knew it. Hair services came to an abrupt halt. In that moment of uncertainty, my holistic wellness business began to thrive. Women were turning inward, seeking healing and connection rather than external validation. The pivot from beauty services to holistic feminine wellness was organic, profound, and life-changing. It allowed me to build a business rooted in purpose—helping women reconnect with their wombs, embrace self-care rituals, and reclaim their feminine power.
The decision to pivot was one of the best choices I’ve ever made. It reminded me that when we align with our truth, opportunities flourish in ways we never imagined. Today, Be You Beauty is not just a business; it’s a movement to redefine what beauty and wellness truly mean.
Contact Info:
- Website: https://Www.beyoubeauty.com
- Instagram: https://Www.instagram.com/beyoubeautyofficial
- Facebook: https://Www.facebook.com/beyoubeautyofficial
- Linkedin: https://Www.linkedin.com/biancapitman
- Youtube: https://www.youtube.com/@BeYouBeautyOfficial
Image Credits
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