We recently connected with Betsy Pearson and have shared our conversation below.

Alright, Betsy thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

I have always loved hosting event so when it came to planning my wedding the process came very naturally. I knew starting a business on my own would be difficult, expensive and time consuming but failing was not an option. I knew it was either all or nothing. I started by going to school to learn everything I could, grabbing every wedding planning book I could get my hands on.(I still do) I’ve learned a lot from books but my years of hands on experience is priceless. 13+ years later after every event I reflect on how I could do better on even the most perfect events. Then I knew I needed a website for exposure, I’m not very techy but it had to be done and with little to no budget I had make it good, after all it’s your first impression. You have to take yourself out of your comfort zone in order to gain success. .

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Iam a wedding & corporate event planner serving Madison, Wisconsin. I’ve helped thousands of clients plan, manage & execute their events. I’ve planned weddings that are $8,000 up to $300,000. It makes no difference to me how you spend your money. My job is to give my clients options & help them get the most for their money.

Can you open up about how you funded your business?

I worked the first three years of this business and made little to no money. I needed to establish a brand, clientele & get good at what I was doing. I reinvested everything I made back into the business because I believed in it & I love it.

Let’s talk about resilience next – do you have a story you can share with us?

Covid hurt a lot of businesses but especially event planning. Most planners took different jobs or moved on because not much was happening for 2 1/2-3 yrs. due to COVID & the variant coming out. I plunged forward, it’s the only choice I had. There was no way I’d put all these years of hard work in to just give up. I pivoted & did micro weddings, worked on planning platforms & virtual gatherings.

Contact Info:

• Website: Www.pieceofcakeconsultingllc.com
• Instagram: @pieceofcakeconsultingllc
• Facebook: Piece of Cake Consulting, llc

Image Credits
Picture taken of myself: twig & olive photography