Alright – so today we’ve got the honor of introducing you to Betsy Duffy. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Betsy thanks for taking the time to share your stories and insights with us today. Can you recount a story of an unexpected problem you’ve faced along the way?
Part of being an entrepreneur is being nimble. Gezellig opened its doors in June of 2019. We were
Betsy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Gezellig Brewing Company is a microbrewery set in Newton, Iowa. The word Gezellig means that feeling you get when you’re with loved ones and our tagline is, “Like A Liquid Hug.” We produce craft beer for distribution and also have an amazing taproom which happily has become the setting for community gatherings. I am beyond proud of the Gezellig team and I am also proud of our beer. We have won over 21 national awards for our beers in the short time that we have been in business.
While I spent most of my adult life in the corporate world, I was also in the beer industry for fifteen years. My husband owns a craft beer bar and I have loved the culture of craft beer since being introduced to it. When I was approached to start a brewery I jumped at the thought of a new adventure in an industry that I loved. Little did I know what a learning curve and labor of love it would be. I am proud every day of Gezellig.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
From our inception I knew that we could not miss on producing a quality product. Without a doubt our beer had to be the very best beer and we could not open until I was confident that we had succeeded in producing our very best beers. That meant searching for a talented brewer. We succeeded, now twice on the talented brewer aspect and I will forever be grateful for their talents.
Any insights you can share with us about how you built up your social media presence?
Our social media presence has always had an authentic, personal voice. I have no previous background in social media or in marketing and I have no formal education in the area. I have an elementary education degree! However, I have always handled our social media and I think that consistency in the voice is important.
Contact Info:
- Website: https://www.gezelligbrewing.com
- Instagram: https://www.instagram.com/gezelligbrewing/
- Facebook: https://www.facebook.com/GezelligBrewing
- Twitter: https://twitter.com/GezelligBrewing