We’re excited to introduce you to the always interesting and insightful Betsy Dmitruk. We hope you’ll enjoy our conversation with Betsy below.

Betsy, thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

When I first started Simply Done Organizing my goal was to help organize a few clients per year. I wanted to earn some extra income for our family as I had just resigned from my teaching position after ten years, but I had two young children at home at the time who needed me. My goal was to create a small organizing business to give me flexibility to stay at home most days with my kids while making a bit of extra money. A month after I received my LLC for Simply Done Organizing, Covid hit and my goal of organizing in person seemed less achievable. Without realizing it at the time, the months we had at home during quarantine gave me time to build a solid business foundation. I created a website, poured time and energy into building a social media presence and purchased tons of organizing products to practice organizing my own home. I learned what bins and containers are quality made, functional, beautiful. I learned how to create content on Instagram and attract potential clients. I researched invoicing systems, affiliate programs and tax laws. I was able to lay the groundwork for my business without the typical struggle of building a business WHILE working. The time I had to to build a sound foundation is one of the major reasons I’ve been able to scale and grow as time went on.

As new clients kept reaching out, I quickly realized I was ready to hire employees to help get jobs done more efficiently. Due to the time I had spent preparing my business in the early months, I had already begun creating employee templates and standard operating procedures. I used my growing social media presence to advertise that we were hiring and had instant success in finding enthusiastic employees who are still with us today. Scaling Simply Done was made possible because of the time I had spent on building its foundation early on. It might have felt premature to work on these ideas at the time, but I am so grateful I had this foresight early on.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Being organized can have a transformative effect on ourselves and our homes. As a busy mom of 3 boys and a former teacher, I have seen firsthand how organization increases efficiency and productivity. Simply Done Organizing is a professional organizing company that specializes in creating beautifully organized systems in homes and businesses in order to make day-to-day lives more efficient and less stressful. Each job gives our team a unique opportunity to create organized systems that are functional, sustainable and beautiful for our clients.

Since organization is important to any sized household or business, we’ve developed quite the following on social media and work hard to create helpful content for our followers just for following along! Check us out on Instagram @simply.done.organizing for organizing tips and tricks, as well as very satisfying before and after pictures.

We’d love to hear the story of how you built up your social media audience?

Building a social media account seemed like an incredibly daunting task at the start of Simply Done Organizing. I knew that an Instagram presence was especially important for my organizing business because what we do is extremely visual and this platform in particular speaks to visual consumers. I started posting on a random day during the week. I learned about cropping pictures and changing lighting settings to make pictures pop. I learned about how hashtags and tagging others can impact the visibility of posts. I experimented with the time of day and the amount of times I posted throughout the week. I learned how to make reels and interact with other businesses like mine. I followed tons of local small businesses in my area that are indirectly connected to home organizing— interior designers, real estate agents and builders. I “met” fellow professional organizers from around the United States who were also busy creating and scaling their home organizing businesses and still keep in contact with several of them today! It has definitely been a labor of love, but it has brought an incredible amount of publicity to our small business.

For anyone considering a social media account for your small business, I highly suggest to just start. To stop overthinking or trying to make everything perfect. To just be yourself and share about your business. To not be afraid to give away “trade secrets”. If people can learn from your page, they are more likely to share your name to others in the future!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

One of the most compelling answers I have for people who ask if our systems work is that I can count on one hand the times that clients have only asked us to organize one space in their home. We love coming back to our client homes to work on new areas or reset previously organized spaces. We work incredibly hard with each client to create individualized organization systems that truly work with their families, their needs, their budget, and their things. When systems are personally created for you they are more likely to be long-lasting and effective. Also, when organization looks beautiful, people are more likely to keep the system looking beautiful and therefore, functional.

Contact Info:

• Website: www.simplydoneorganizing.com
• Instagram: https://www.instagram.com/simply.done.organizing/
• Facebook: https://www.facebook.com/simply.done.organizing