We recently connected with Bethany Moses and have shared our conversation below.

Alright, Bethany thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

I went through a few different names before settling on my current business name. It was hard to come up with something because I wasn’t sure what my process was going to be or what my business was about. I was just trying to think of something different but relevant to my industry. My brother built a successful business and sat me down and made me think about all of my business elements. He helped guide me to think about the things that really matter. It wasn’t until then, that I realized I was working backwards. So, I went through and thought about what my values are, my vision, my mission, my ideal client and much more. I thought about how I wanted my clients to feel when thinking about my business.

What’s most important to me is that my clients feel comfortable and leave their service feeling better than when they came in. I wanted my clients to know that this is a judgement free zone where they are free to be themselves, but also know that I’m here for them as a professional and will always provide quality service.

When you think about an aunt, what comes to mind? There’s probably a few different things. I’m an aunt and truly love the relationships I have with my nieces and love watching them grow. As an aunt I want my nieces to know that they can come to me for anything free from judgement, This is the feeling I want to invoke in my clients. It’s important to me, to build a relationship with each of my clients as individuals. As my company grows I want to hold on to that feeling and make sure my clients always come first. So, finally I settled on Aunt B The Esthe as my current business name. As I grow that may slightly change, but the value’s and feelings my clients get never will.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Ah, my story is similar to other newer Estheticians. I didn’t get into the beauty industry until 2020. I went to college and got a Bachelor’s degree in a field I decided wasn’t for me. I bounced around not entirely sure what I wanted for a career or what industry was best for me. I was working as a recruiter when the pandemic hit and everything shut down. After being laid off I took a deep look at what I could see myself doing, what I was good at, what industry would make me happy. With encouragement from friends and family I decided to get my Esthetician’s license!

After I graduated I worked for a few different companies to continue honing my skills and learning more about my industry. I focused on building up my social media presence, learning and taking continued education classes, and figuring out what I wanted out of my future business. In October 2021 I officially opened my doors. I was working full time and offering my own services on the side. I kept building my business slowly but surely, offering facials and waxing a few days out of the week. It wasn’t until July of 2022 that I could offer full time hours!

I currently offer a variety of skin treatments for different areas of the body. I also offer full body waxing which are my most popular services at the moment. I am constantly learning about different brands, services I can offer, ingredients, and more. There is so much to learn in the industry and that’s one of the reasons why I chose it. There is always something new to learn. Even with the services I currently offer I’m always thinking about ways to improve my skillset.

Running a business isn’t for everyone. There’s a lot of work that goes into it that people don’t realize, and don’t see. You are wearing multiple hats. Because I run a service based business I’m doing the physical work, as well as all of the marketing, accounting, networking, market research, IT, customer service etc. It takes a lot of patience, willingness to grow, and MONEY! With a service based business you have weeks that are slower, and some that are busier. Regardless of clientele you have to stay consistent and motivated. It takes tremendous resilience and self discipline. I’m lucky to have people around me who help me when my motivation starts to dwindle. I also have amazing clients who reach out and tell me what my work means to them or how I’ve helped them. Even just helping one person makes it worth it, they are what keep me going.

One thing that I’ve realized as I get deeper into the industry is that what sets an service provider apart isn’t the services, or price point or what products they use but who they are and how they interact with their clients. There will always be someone offering the same services or using the same products but there will never be another you. I do my best to show my clients who I am, what I believe in and stand for, so they know what type of person and business they’re supporting. I also want them to feel that they have a relationship with me so they will feel comfortable when they come in for services.

My mission is to help my clients see how beautiful they are, no correction needed. I want to inspire self love through and through. Every service I provide is about making my clients feel more comfortable in their own skin. Whether it’s healthier skin, or getting rid of hair it’s all about making them feel more confident. As my company grows that’s always the focus.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Don’t compare your journey to anybody else’s.

Seems obvious but in the Esthetics industry it’s hard not to. We all want to be successful and seeing other’s achieve things faster or before you, can feel defeating. But here’s the thing, nobody is 100% honest online-or ever. You have no idea how people are getting to where they are, even if they’re giving ‘advice’ on how to achieve success. Everyone’s background is different, everyone’s in different financial situations, and have different support groups.

The other thing you have to think about is what kind of clientele you want and what the vision is for your business. What you want can be very different from what others want for their business. You cannot compare your journey to anybody else’s. There is so much going on in our personal lives that can affect our professional lives.

I learned this lesson in college. While we may have all been at the same school our journeys to get there, and stay there were very different. I had to re-learn this post-college as well. With my business being built mostly on social media it’s hard not to wish my business was where others are or feel like I’m behind. I have to remind myself about how far I’ve come already. I also have to remember how new I still am in the industry and how much room for growth there still is. The universe doesn’t work on my timing, and things will happen when they’re meant to.

Can you talk to us about how your funded your business?

Starting off was really difficult. I was working full time and starting buying things I would need to get started. You have to think about what are the essential items you need to get started. For me I knew I wanted to offer facials and waxing. I already had a few things like a table, a wax warmer and some professional skincare products.

Once I found a suite to rent I started getting things together slowly. I continued to work full time to fund my business. I could afford to pay for everything with my full time job even if I didn’t have any clients. It was tight financially but it felt so good to get started.

I kept this up for awhile. I worked full time and took clients on my days off. It helped build clientele and provide more financial support. I transitioned to part time at my job and picked up more hours for my suite. Even now that I’m full time business is expensive. I still have other streams of income to help support my business. Being profitable takes time and my business isn’t even a year old yet. It takes money to make money!

Contact Info:

• Website: www.auntbtheesthe.com
• Instagram: @auntb_theesthe
• Facebook: https://www.facebook.com/auntbtheesthe
• Twitter: @auntb_theesthe
• Youtube: https://www.youtube.com/channel/UCbhcd-2Cxkxa39dQ7t_3guQ
• Other: tiktok: @auntbtheesthe