We caught up with the brilliant and insightful Bethany Hildebrandt a few weeks ago and have shared our conversation below.

Bethany, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Bethany, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I worked in the healthcare industry for 12 years while juggling the demands of caregiving of my special-needs daughter. My husband and I both chose careers with flexible hours so that we essentially traded off caregiving for her but we were rarely all home at the same time together. I made the switch to a network marketing career full-time, when I began seeing success from my side job. I was able to work from home while focusing on the needs of my children while still feeling successful myself. After seven years with the same company, I had a drastic lifestyle change to really focus on my health, which accompanied me changing to a new company within my industry. It was , a potentially risky decision that has truly paid off greatly. I find so much value in being able to help others in their wellness now just as I’ve seen my own transformation happen in the last year. In the online space, my goal is to empower families to take the trip. Having a child with disabilities means doing anything takes extraordinary patience and planning so I’ve become an expert at doing that especially in travel. Our favorite destination is Disney World and I am a master at planning Disney vacations. I offer tips and advice for those planning, Disney World trips on Instagram And include lots of encouragement and elements of what it’s like being a Disability mom. I feel like it’s so important for Disability moms to have an online community since we often feel isolated due to our life circumstances. It feels so good to know there are other families like ours. you just don’t see that locally. So for me, and my audience, social media is not just, an app to waste time on; it’s a community of people we can rely on and look to for advice and love.

Can you talk to us about how your side-hustle turned into something more.

I began in network marketing, thinking I would just casually share a product with my friends. Instead, what I found is I actually was really good at sales and meeting peoples needs. I was able to quit my full-time job after just six months in the direct sales industry. Over the course of seven years, I scaled that to a multimillion dollar sales generating Business with thousands of customers and hundreds of team members I went on lavish vacations for completely free, including Hawaii, Cancun, the Dominican Republic to name a few. Covid really caused our industry to boom. While people were home, they shopped on their phone a lot & I was able to serve them well.

I transitioned to a different company within Direct sales after seven years, and have continued to grow my skill set in sales and marketing. I utilize social media now for my marketing exclusively, and rely on providing valuable content to earn the like, know, and trust factor with my audience. I am passionate about sharing my own wellness journey and helping others with theirs now.

How’d you build such a strong reputation within your market?

I think authenticity has been the most important aspect of fostering trust within my audience. I allow vulnerability in my online space. I share the struggles our family sees, and also the joy. I think that all allows people to see the transparency of my heart. When people like, know, and trust you, then they are willing to listen to you for advice when it comes to their purchases, and what businesses and companies to buy from or support. Even when transitioning from one company to another in completely different product lines, a great amount of my customers immediately wanted to purchase from my new company because I had a reputation established.

Contact Info:

• Website: https://www.bethany-hildebrandt.com/
• Instagram: https://www.instagram.com/bethany.hildebrandt?igsh=aWRmbmk2MWVmd2Zp&utm_source=qr
• Facebook: https://www.facebook.com/share/tCpR3ajNdE8dUVdf/?mibextid=hu50Ix
• Other: https://linktr.ee/bethany.hildebrandt