We recently connected with Beth Levin and have shared our conversation below.
Beth, appreciate you joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
I started my company more than 20 years ago. I had just learned that professional organizing was a profession after seeing someone named Julie Morgenstern on Oprah. I remember sitting in my office at my previous job and the name Closet Queen just came to me. I thought it was fun and a cute play on words. I started doing business as The Closet Queen in 2001 and trademarked the name in 2006.
Awesome – so before we get into the rest of our questions, can you briefly introduce company to our readers.
Closet Queen provides an array of services for the home. The first is comprehensive organizing services for all areas of the home, including my favorite – closets. In addition, I provide moving and unpacking services – where my team and I will come in and have your new home unpacked and completely organized within 1-3 days. If you are looking to revamp your closet with a new system, I measure, design and install custom closets. I also provide home staging – taking a homeowner’s existing furniture and belongings and decluttering/neutralizing the spaces to be more appealing to potential buyers.
I am incredibly proud to have been in business for 20+ years and maintain a stellar reputation. My job is to make my clients happy and I still enjoy it all these years later.
How about pivoting – can you share the story of a time you’ve had to pivot?
I pivot in my business all the time. Throughout the years, I have expanded my expertise in areas related to organizing – including adding home staging, moving and closet design to my service list. I attend annual organizing conferences, talk to colleagues and continue learning, which often requires me to pivot. I have assistants who continue to teach me new ways of doing things. I think small business owners need to be open and push their egos aside. That’s where the greatest learning and growth occurs.
Let’s talk about resilience next – do you have a story you can share with us?
The 2008 recession was brutal for my industry and the country as a whole. People were not spending money on organizing their spaces. My business survived despite that and has thrived ever since. Surprisingly, the pandemic was the most lucrative time for my business. So many people were moving to South Florida from all over the country and the world and needed their homes to be unpacked and organized. I probably did 4 move-ins per month during the peak. Exhausting, but rewarding!
- Website: https://www.closetqueen.com/
- Instagram: https://www.instagram.com/realclosetqueen/
- Facebook: https://www.facebook.com/closetqueen
- Linkedin: https://www.linkedin.com/in/closetqueen/
- Twitter: https://twitter.com/ClosetQueen
- Yelp: https://www.yelp.com/biz/closet-queen-miami-beach
Courtesy of Closet Queen