We recently connected with Beth Hutson and have shared our conversation below.

Beth, appreciate you joining us today. Too often the media represents innovation as something magical that only high-flying tech billionaires and upstarts engage in – but the truth is almost every business owner has to regularly innovate in small and big ways in order for their businesses to survive and thrive. Can you share a story that highlights something innovative you’ve done over the course of your career?

One of the most innovative things I’ve done in my career was actually born from shining a light on something that I felt strongly about. As a lifestyle publicist/producer, alcohol has always been around me. From the the brands I represent, to client events, celebrations with friends and even in my own home. I’m a girl who loves to have fun and I’ve had my share of fine wines and craft cocktails. But after a while, it started loosing its sparkle. 3 years ago, I broke up with alcohol and started geeking out on all the the zero proof alternatives that I could find around the world. My career has been built around creating content and brand stories for celebrity chefs and food & beverage brands. Well, one day I woke up and it hit me like a lightning bolt. What if I showed the world just how sexy a zero proof lifestyle can be?
That you can still laugh, dance and have an elevated cocktail sans alcohol.

There are so many purveyors creating thoughtful spirit-free options as well as zero proof bottle shops, bars and experiences. That’s how The Elevated Elixir born. The Elevated Elixir features alcohol-free cocktail recipes, mixologist profiles and zero proof purveyors as well as wellness experiences. I’ve also cultivated collaborations and interactive events with brands. I provide consulting and education for restaurants and retailers to help develop and expand their zero proof offerings. I also offer classes and events to the general public. It’s been well received and I’ve built a lot of great relationships. I’m currently developing my first book.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I’m the Executive Producer of Elevated Content Co, a national creative agency focusing on branding, photography, video, media relations and social media. Additionally, I contribute to magazines and broadcast media as an expert source on the zero proof lifestyle as well as other wellness topics.

I created The Elevated Elixir to share insights about wellness and self-care and to shine a light on zero proof beverages and experiences.

Whether someone’s training for a marathon, resetting with a Dry January or simply not drinking, the thirst for healthy alternatives is ever-present. Large numbers of people are reconsidering their relationship to alcohol. Rather than a noted trend, this is the culmination of years of individuals finding that alcohol doesn’t always add value to their daily rituals and realizing that a spirit-free cocktail can be even more appealing.

Is there a mission driving your creative journey?

My goal is to show others that they can lead a fun, fulfilling and lovely lifestyle sans alcohol. There are so many adventures and experiences that life has to offer. It’s also to showcase real stories of the people that are part of this important movement and to document the craftsmanship, beauty and excitement of the brands behind it. I hope that through my efforts, zero proof beverages become more accessible and celebrated in the marketplace.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect for me is building relationships. It’s also super encouraging when I hear from others that I’ve introduced them to something new or inspired a positive change in their life.

Contact Info:

• Website: https://elevatedcontent.co | https://theelevatedelixir.co
• Instagram: https://instagram.com/theelvatedelixir | https://instagram.com/elevatedcontentco
• Other: beth@elevatedcontent.co

Image Credits
Brian Hutson