We recently connected with Beth DiCarlo and have shared our conversation below.

Beth , appreciate you joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

Joyful Day started as an idea to bring joy and ease to others through the creation of beautiful events. I committed to the idea and began working on setting up the company. While the administrative process took shape, I found myself practicing my craft as much as I possibly could. Every opportunity presented itself as a chance to get better even when I was creating purely to have new content. I had to invest precious time and energy into getting myself to the point where I believed it when I said, “I’m an Event Planner.” The first few jobs, hired by my amazing friends of course, were nerve-racking for me. My goal has always been to produce events beyond expectation every single time, and the amount of hustle and care to get there can be draining, but I made the conscious decision in the beginning to let it fuel the fire within me rather than burn me out. After each event it has always been about noting what can be better next time and then moving on to the next one.

After starting Joyful Day the first year had me doubting myself, my talent and even the idea to start a business on my own. I kept questioning myself and couldn’t understand it when I received compliments on my work because I felt like an amateur in the professional world. The jobs paid little, if anything at all, and were few and far between. I believe the ability to visualize my ideal future job, client, and income was what kept me going when it could have been so easy to say I tried and walk away. I found myself in a place that pushed me out of my comfort zone. At the same time, I kept focused on the next step of the journey and what I needed to do to get there. After envisioning success, it was about keeping my head down and being consistent with the work – day by day, week by week. As a science major at the University of Oklahoma I had zero background in the field, so I had to dive headfirst into the worlds of hospitality, business, social media, marketing and accounting. As a one-woman operation it was imperative for me to acquire the skills necessary to run and grow a successful business from the ground up. Looking back at all the lessons learned, I feel grateful to know and understand what every side of the business entails. My next exciting step is adding to the Joyful Day team!

I think the most important step in my process, from idea to execution, is action. If you want it bad enough commit to starting without the fear of failure clouding your judgements. Through experience and consistent execution, you grow into the business owner you want to be. It’s okay to start slow and build over time as you become more capable in what you are doing. I am so thankful that I did because I have created something that I love to do with all of my heart while also being there for my family. Bringing joy to my clients fills up my soul in the most amazing way and makes me excited to see where this journey will lead me. I had doubts, but I did it, and I’m so glad I did because there is no looking back now.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Beth DiCarlo. I grew up in Dallas and graduated from the University of Oklahoma in 2007. My husband and I got married in 2009, while I worked in the Oil & Gas Business. I spent 5 years in various roles before deciding to stay home full-time with our first child after 2012. After my second daughter was born, I realized my love for event and party planning. I worked throughout the year to create elaborate themed parties for my family, and I soon realized I wanted to provide the same joy to others.

Joyful Day creates one-of-a-kind event experiences through a bit of whimsy, fun pops of color and on-trend décor. I have worked with my clients from full-scale planning to design and day-of coordination. I’ve done local and out-of-state wedding ceremonies from backyards to extravagant ballrooms, I do corporate and charity events, as well as balloons, backdrop installations and parties of every kind. With every event I try to create an overall experience that is both unique to my client’s needs and unforgettable for guests attending. I am most proud when I see their reaction to how it all comes together. I want clients to know that I will go above and beyond to bring our vision to life and my hope is always that they can enjoy their event from start to finish. I aim to make my clients life a little easier by removing the stress that can come from planning and executing an event, large or small.

Have you ever had to pivot?

I think the time that stands out to me the most was 2020. During that time events stopped happening entirely. I felt restless and had a strong desire to create. I love learning and trying new things and am always up for a challenge. As a planner I knew how popular balloons were and that it was a trend that wasn’t going anywhere. After reworking my website and logo, I decided to invest time in learning how to make balloon garlands. I watched more YouTube videos that I care to admit and practiced daily. I am always interested in adding value to clients through what services I have to offer. Rather than a full pivot, this was an opening for expansion. I think time management is important in all areas of life and I took advantage of the extra time that life offered me by learning doing something I really enjoy. I love making an impact by creating visually appealing backdrops. I think so often people want to put you in a box and define you as one thing. I reject that idea. The variety of my work and how different each week is makes me stand out and helps to grow new clientele.

Any insights you can share with us about how you built up your social media presence?

I built my social media presence by posting content consistently. It seems like the social media world is always changing and at times hard to keep up with, but there is something to be said for good old-fashioned consistency. When the content is good and true to your work, post it regularly. Even cycling through old content as more jobs come is a way to stay relevant. I believe its important to be authentic and true to yourself. What works for others may not be for you, but finding a way to impart your brand on a current trend is important. The main objective is to give your services and aesthetic consistent visibility. Your followers will grow because of the variety of work and services. People want to see consistent content with some variety about the subject they are interested in.

Contact Info:

• Website: www.joyfulday.com
• Instagram: https://www.instagram.com/bethjoyfulday/
• Facebook: https://www.facebook.com/JoyfulDayEvents/
• Yelp: https://www.yelp.com/biz/joyful-day-frisco

Image Credits
Jenny Martell Portraits Meg Amorette Photography Kate + Co Photography Richard Hudgens