We caught up with the brilliant and insightful Beth Caden a few weeks ago and have shared our conversation below.

Hi Beth, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Caden Socials is a modern wedding and event content creation brand shot on iPhone and designed for couples who want to relive their special day instantly. We specialize in capturing real-time, behind-the-scenes moments and turning them into beautifully curated, shareable content. Unlike traditional photography and videography, our approach focuses on delivering next-day, high-quality mobile footage—so you can wake up the next morning and experience the magic all over again.

Caden Socials was founded in 2023 after years of experience in social media management and content creation for a florist in the wedding industry. While capturing the artistry of her floral designs, I developed a deep appreciation for the wedding industry and fell in love with the idea of documenting love stories in a way that feels raw, authentic, and deeply personal.

The following year, in 2024, I became a bride myself—and that experience changed everything. After my wedding, I truly understood why I believe in wedding content creation so much. You’re on such an incredible high, and the day goes by in the blink of an eye. All you want to do is relive it—to hold onto every moment. That realization solidified my purpose: creating a modern fairy tale where cherished moments are accessible with one click. No more endless waits for photos or blurry videos from my couples guests.

But Caden Socials is more than just capturing moments—it’s about experiencing them alongside our couples. We don’t just observe from the sidelines; we’re there, feeling the emotions in real-time, soaking in the love, the laughter, the once-in-a-lifetime moments. In a way, every wedding reminds me of my own vows. With each couple I work with, I feel like I get to renew them internally, reflecting on the vows I made just about a year ago.

That’s why this work is so meaningful to me. It’s not just about content—it’s about preserving feelings, capturing the irreplaceable, and giving couples the ability to relive their day instantly.

Beth, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

At Caden Socials, we believe that storytelling isn’t just about capturing moments—it’s about preserving the feeling of those moments. We are a wedding content creation business focused on providing couples with raw, behind-the-scenes, real-time content that tells their story in the most authentic and intentional way possible.

The idea for Caden Socials was born out of a deep love for storytelling and a realization that while professional photography and videography are invaluable, there’s something uniquely special about candid, unfiltered, in-the-moment content. We saw couples spending so much time waiting for their final wedding gallery while missing out on the joy of reliving their day as it happened—so we decided to bridge that gap.

We specialize in wedding and events content creation with behind-the-scenes footage, so our couples can have beautiful, raw, and emotional content at their fingertips—ready to share within 24 hours. We capture the stolen glances, the happy tears, the inside jokes, and all the in-between moments that might otherwise go unnoticed.

What sets Caden Socials apart is our intentionality, authenticity and approach. Every piece of content we create is designed to reflect the real, unfiltered essence of your love story. We don’t stage moments; we capture them as they unfold. We believe in showing love the way it truly is—raw, emotional, imperfectly perfect. No over-curation, no forced aesthetics, just real connections. We are most proud of the trust our couples place in us. Your wedding day goes by in a blur, and knowing we can provide you with tangible memories that make you feel every moment all over again is what drives us.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for Caden Socials has undoubtedly been TikTok. The platform has been an incredible space for authentic connection, organic reach, and real-time engagement with future brides and couples. The positivity and engagement from brides-to-be, wedding planners, and fellow industry professionals have created an incredible ripple effect, leading to referrals, collaborations, and an ever-growing network of clients.

Beyond TikTok, word-of-mouth and client referrals have also played a significant role in our growth. Because we focus on capturing real, emotional moments in a way that couples can instantly relive and share, they often recommend us to their engaged friends and family—further proving that authentic storytelling leaves a lasting impact.

Ultimately, TikTok has allowed us to turn our passion into a thriving business by connecting with couples who value real, intentional, and heartfelt wedding content. It’s been a game-changer, and we’re excited to continue reaching even more love stories through the power of digital storytelling.

Let’s talk about resilience next – do you have a story you can share with us?

As wedding content creation is still a relatively new service in the industry, we’ve had to push past many barriers to establish our role among traditional wedding vendors. At times, fellow vendors may not fully understand what we do or how we fit into the wedding day, but instead of letting that discourage us, we’ve remained committed to educating, collaborating, and proving the value of real-time storytelling. Through open communication and by consistently going above and beyond for our clients, we’ve built strong relationships within the industry, earning trust and recognition along the way.

Our growth in such a short time has been incredible, and starting 2025 with a major milestone—our clients, Alyssa and Jordan Sprinkle’s wedding, being featured in People Magazine—was a huge win for us. Moments like these remind us why we do what we do and fuel our passion to keep breaking barriers. We’re excited for what’s ahead and can’t wait to continue elevating wedding content creation as an essential part of the wedding experience.

Contact Info:

• Website: https://cadensocials.com
• Instagram: https://www.instagram.com/cadensocials/
• Other: TikTok: https://www.tiktok.com/@cadensocials

Image Credits

Photos of lead content creator: Beth Caden by @jazminealexaphotography