Alright – so today we’ve got the honor of introducing you to Bernice Cohen. We think you’ll enjoy our conversation, we’ve shared it below.

Bernice , thanks for joining us, excited to have you contributing your stories and insights. Do you think your parents have had a meaningful impact on you and your journey?

My parents instilled in me a strong work ethic. We had many chores growing up; for example,
we woke up at 5:30 AM to feed the horses, clean the stalls, and ride before walking to school at
7:30 AM. They also fostered a deep sense of family and community. Every Friday night, we
celebrated Shabbat, the Jewish tradition of honoring the Sabbath with a family dinner. This
commitment to building both family and community taught me the importance of putting others
before myself.

In addition, my parents encouraged a love of learning and personal growth. They insisted that we
speak German at home, and they pushed us (sometimes against our will) to live in various
countries. I was born in Berlin but spent four years in Paris, one year in Japan, one year in Spain,
one year in Italy, three years in Austria, six months in Israel, one year in South Africa, and two
years in New York City. These experiences helped me develop a broad, global perspective.

I am particularly grateful to Israel’s existence, because without it, my father would not have been
able to escape Nazi Germany, and I might not be here today.

My parents also instilled in me a strong sense of responsibility to protect the vulnerable. My
father was a Holocaust survivor, and my mother lived through Nazi Germany. I am a passionate
supporter of Israel; without the ability to go there, I believe I wouldn’t be alive today.

Finally, my parents emphasized the importance of work-life balance in maintaining mental,
physical, and emotional health. They taught us that working hard isn’t enough on its own; we
must also treat our bodies and minds with the utmost respect. They encouraged us to focus on
gratitude, appreciating the gift of life and recognizing our blessings, rather than fixating on the
negative aspects of the world.

Bernice , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was born in Berlin, Germany, so I’m not originally from this country. I worked as an international model for 15 years, traveling across Europe, the Middle East, and the Far East. During my modeling career, I became deeply interested in the work of makeup artists, lighting technicians, and photographers—the way they set up lighting, the interplay of shadows and highlights, and how they created a beautiful image. I was fascinated by what constitutes a beautiful face. When I transitioned to becoming a nurse injector, I drew heavily from those experiences. I understood the importance of highlighting the right areas, playing with light and shadow, and emphasizing the natural curvatures of the face to enhance beauty. Essentially, I now design and create on my patients’ faces in much the same way a makeup artist works externally. It’s funny—when my husband introduces me, he says, “She cures depression.” He doesn’t mean it literally, of course, but rather because, through my injectables and lasers, I’m able to genuinely make my patients feel happier and more confident.

Aside from the fact that I’ve been injecting for 18 years (since 2006), I have always been an early adopter of new technologies. Having lived all over the world, I’m open to diverse perspectives on what constitutes beauty and attractiveness. For instance, I was one of the first injectors to primarily use biostimulators (sculptra, radiesse) instead of traditional fillers. What sets me apart even further is that my ultimate goal is not just to make my patients look younger, but to make them genuinely happy. I focus on creating balance and harmony in the entire face, rarely concentrating on just one area. Lastly, I take my craft seriously and approach my work with a long-term perspective. I consider not only my patients’ current needs but also their future aging, ensuring that I provide a holistic approach to their long-term aesthetic health.

The genuine relationships and trust I’ve built with my patients over the years. I’m incredibly proud that many of my patients have trusted me exclusively for 18 years. This is what gives me the most fulfillment in my job. Results matter, and it’s incredibly rewarding to see the long-term impact of my work. My patients look better than they did 18 years ago, and I continue to educate myself and learn about the latest technologies to ensure I’m offering them the best care possible. I stay in touch with global aesthetic leaders to discover the newest, most innovative non-invasive treatments being used around the world—not just in the U.S. I test everything on myself first to ensure its safety and efficacy. I never jump on a trend just because it’s popular; I’m only interested in achieving natural, authentic results. For example, I was one of the first to embrace biostimulators because I believed they would be the future—and I was right. They’ve now become a key part of the aesthetic landscape.

How’d you build such a strong reputation within your market?

Being honest and transparent with your patients is essential. I believe in gradual improvements rather than dramatic changes. Small, incremental enhancements often yield better long-term results than trying to achieve large changes all at once. I’m passionate about delivering real, noticeable results while always under-promising and over-delivering. My goal is to achieve a 15-20% improvement that makes my patients look better in the mirror without them being able to pinpoint exactly why. I focus on providing the highest quality work, using only top-tier products, and I consistently strive for excellence in everything I do.

I rarely need to advertise for new patients. Most of my clientele comes from referrals, which I believe is a testament to the natural, beautiful outcomes I create. I also make every effort to ensure my patients don’t experience bruising. I want my patients to feel that I truly care about them, not just as clients but as individuals.

Key principles in my practice include:

• Honesty: I believe in being upfront and realistic with my patients about what they can expect.
• Making patients feel valued: I take the time to show my patients that I genuinely care about their well-being.
• Follow-up: After every treatment, I always check in with my patients to see how they’re doing and if they have any questions. They never feel abandoned, and they always know I’m here for them.
• Active listening: I make sure each patient feels heard—whether it’s addressing their concerns about anxiety, pain, or the expected outcome. I take the time to make them feel safe, comfortable, and understood.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

Perseverance is key when you’re pursuing something you truly want, because beauty is subjective and ultimately, what others think of you doesn’t define your worth. I learned this firsthand when I was starting my modeling career. The first agent I met with told me my eyes were too close together and that I’d never make it as a model. I was devastated and cried the entire way home. It took two more years before another agent “discovered” me, and that’s when my modeling career finally took off. That experience taught me that beauty truly is in the eye of the beholder, and one person’s opinion doesn’t matter. What matters is your own perseverance and belief in yourself. If there’s something you want, don’t let one person’s rejection stop you. The bottom line is: you have to believe in yourself. It may feel like the opinions of others matter, but they don’t. In the end, I went on to be featured on 25 magazine covers—and there were many times when I almost gave up on my modeling career. But perseverance and self-belief kept me going.

Contact Info:

• Instagram: The master injector