We’re excited to introduce you to the always interesting and insightful Benjamin Scholz. We hope you’ll enjoy our conversation with Benjamin below.
Benjamin, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.
The most meaningful project I worked on was my 2014 album release “Shiny Metal Objects”. It isn’t the best music I’ve ever created, but it represented a turning point in my career.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I grew up playing drums, and went to school for music performance. I started producing albums when I began working for a record label in Chicago, and I continued to work in music marketing all through graduate school. I mostly promote records now, but I continue to perform/record with other musicians and help guide them through the creative process.
I straddle the analog/digital divide, and having a foot on either side of the door helps me to relate to a wide variety of clients.
I’m most proud of the film and videos I’ve produced, especially the ones where I’m behind both the drums and the camera.
Have you ever had to pivot?
I moved to LA from Chicago in 2014. I moved to attend USC, but for personal and overall career motives as well. The move was difficult, but I’m grateful for the decade I spent in LA.
How did you build your audience on social media?
I was able to have a few videos featuring legendary trumpeter Arturo Sandoval, go viral on facebook. That built a decent audience that continues to view the posts we create for our artists. I don’t think social media is as important as it was even a few years ago, and it’s importance only continues to wane.
Contact Info:
- Website: scholzproductions.com
- Instagram: @bpscholz
- Facebook: facebook.com/scholzproductions
- Youtube: youtube.com/channel/UClUHRlkb2ijzodUv8u60Keg
Image Credits
Ben Scholz