We recently connected with Benjamin Naderi and have shared our conversation below.

Benjamin, looking forward to hearing all of your stories today. We’d love for you to start by sharing your thoughts about the pros and cons of family businesses.

Family businesses have their own unique strengths and weaknesses. One of the main advantages is the sense of shared purpose and commitment to the business, which can create a strong bond and a deep level of trust among family members.

However, there are also some potential pitfalls to consider. Family conflicts and power struggles can be amplified in a business setting, and it can be difficult to separate personal and professional relationships. Additionally, succession planning can be challenging, particularly if there are disagreements about who should take over the business.

Whether or not someone would want their children to join their family business depends on a variety of factors, such as the nature of the business and the goals and aspirations of the children. On one hand, it can be a great opportunity for the next generation to learn about entrepreneurship, gain hands-on experience, and continue a legacy. On the other hand, it’s important to consider the potential impact on family dynamics and relationships, as well as whether the children have a genuine interest in the business.

There are many stories of successful family businesses that have been passed down through generations, as well as stories of businesses that have struggled due to family conflicts or poor succession planning. Ultimately, the success of a family business depends on a variety of factors, including strong leadership, effective communication, and a shared vision for the future.

Benjamin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I embarked on my sales career at a young age, influenced by my father, a serial entrepreneur who would frequently bring me along to his workplace. Witnessing the dynamics of sales firsthand captivated me, as I became enthralled by the exhilaration of closing deals. I recognized the profound impact that sales could have on businesses and the immense personal growth and achievement it offered. Throughout my formative professional years, I diligently refined my skills and cultivated a distinctive selling approach. Today, I take immense pride in having established a thriving business that converges sales and technology, and I am deeply grateful for the countless opportunities this field has bestowed upon me.

Can you open up about how you funded your business?

When it came to funding my business, I relied on my personal savings. I had been conscientiously setting aside money for quite some time, with the intention of using it to pursue my entrepreneurial aspirations. I recognized the importance of having a financial cushion to support the initial stages of my venture. By diligently saving and managing my personal finances, I was able to accumulate a significant amount of capital that served as the foundation for my business. This approach allowed me to have full control over the funding process and ensured that I could invest in my vision with confidence. Utilizing my personal savings was a testament to my belief in the potential success of my business and my commitment to making it thrive.”

Any insights you can share with us about how you built up your social media presence?

Building a social media presence takes time and effort. Consistency, authenticity, and a genuine understanding of your audience will contribute to the growth of your audience over time. Remember to adapt your strategies as social media platforms and trends evolve, and stay engaged with your followers to foster a thriving online community. Collaborating with influencers or complementary brands: Partnering with influencers or complementary brand can help you tap into their existing audience and gain exposure. Collaborations can take the form of guest posts, shoutouts, or joint campaigns. Choose influencers or brands that align with your values and target audience to ensure a mutually beneficial partnership. We have been doing this lately with some key influencers in our space and it has been very impactful for us.

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