We’re excited to introduce you to the always interesting and insightful Benjamin Grieshaber. We hope you’ll enjoy our conversation with Benjamin below.

Benjamin, appreciate you joining us today. What do you think Corporate America gets wrong in your industry? Any stories or anecdotes that illustrate why this matters?

I believe what Corporate America often misunderstands about our field is the depth of skill it takes to be a designer, and what truly separates good work from bad. Many companies are turning to AI or cutting back on design staff, which has led to fewer businesses seeking out professional designers to help shape their brand. Instead, they turn to platforms like Canva for quick, inexpensive solutions to create logos, social posts, or even websites.

What gets overlooked are the fundamentals that trained designers bring, principles that elevate design beyond the surface level. Designers understand consistency, ensuring that everything a company produces feels cohesive and intentional. Graphic design is not easy work; it requires knowledge of what will strengthen or damage a brand.

For example, take the Cracker Barrel logo redesign, which drew criticism from many designers. The redesign revealed a lack of awareness of the company’s audience, highlighting how overlooking professional design expertise can result in costly mistakes that damage trust with consumers.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My journey into graphic design started with my love for art. I’ve always been an artist, experimenting with many different mediums both in and outside of school. Over time, digital art and advertising became my passion. Growing up in New York, I was constantly surrounded by advertising whether it was the massive digital billboards in Times Square or the smaller posters covering subway cars. Seeing those designs sparked a dream of mine: one day, I want to see an ad I created displayed on a Times Square screen.

While in school, I launched my freelance business, G Creative Designs, taking on projects for classmates, local businesses, and collaborating with Maggie Walton on the Town of Biscoe. I also gained valuable experience through internships with Fortuna Enterprises and DARRAN Furniture. Currently, I volunteer as a social media designer for Greensboro Pride’s IMPAQT GSO, where I’ve learned how to connect with audiences, support clients in achieving their goals, and witness the powerful impact design can create.

The services I provide include branding, logo design, product/packaging design, and animation/motion graphics. I plan to branch out into 3D animation and Design as well. I pride myself on being a versatile designer I love bold, creative, and visually engaging work, but I can also craft designs that feel polished and corporate when needed. My approach always begins with understanding my client’s biggest concerns. Maybe they’re not getting enough online engagement, maybe their website is confusing or nonexistent, or maybe they lack a clear visual identity. Once we pinpoint the issues, I create strategies and campaigns that not only solve the problem now but also set the brand up for long-term success.

What sets me apart is that I am fast, dependable, and adaptable. I take time to learn a client’s brand and industry, then use that knowledge to create work that helps them stand out in a crowded market.

I’m most proud of my determination to grow in this field and the results I’ve helped deliver. For example, since I began working with Greensboro Pride in January, their following and engagement has grown largely. Watching that growth and knowing my designs played a part has been incredibly rewarding.

What I want potential clients and followers to know is that while I am still early in my career, I am dedicated, motivated, and committed to helping brands shine. My goal is to make sure every business I work with feels seen, understood, and positioned to thrive.

What’s worked well for you in terms of a source for new clients?

The best sources of clients for me have been LinkedIn, community connections, and in-person networking. Many of my projects have come through teachers and mentors from school, as well as former classmates I’ve stayed in touch with. I also often meet potential clients simply by striking up conversations at events, cafés, bars, or social gatherings people who end up needing logos, website updates, or other design services.

These interactions have helped me build a small but supportive community of people I can assist in different ways. Living in North Carolina has been a huge advantage too. People here are friendly, open, and often willing to lend a hand or make connections.

Is there a particular goal or mission driving your creative journey?

One of my goals is to work for a global graphic design firm or a New York–based agency. I’m especially inspired by companies like Pentagram, Landor, and DKNG Studios, whose work pushes creative boundaries and leaves a lasting impression. Their ability to create designs that people don’t forget motivates me to keep learning, refining my skills, and gaining new experiences in the field. I’m always open to new opportunities that challenge me and help me grow as a designer.

Contact Info:

• Website: https://gcreativedesigns.myportfolio.com/
• Instagram: gcreative_designs
• Facebook: grieshaber_designs
• Linkedin: https://www.linkedin.com/in/benjamin-grieshaber-228b7926a/

Image Credits

Sam Fraley
Maggie Walton
DARRAN Furniture