We were lucky to catch up with Bella Chauni recently and have shared our conversation below.
Bella, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
I love hair and beauty products especially when they are good, a whole vibe. Even if you feel down, you can makeup and feel fabulous right away.
Bella , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a walking billboard for my brand, whenever I step out people are always asking where I get my stuff from. So I decided to start my research on how to fill the gap for quality luxury products, at awesome prices. I did that for three (3) years before actually selling the lifestyle.
Its hard getting quality hair & beauty products but with Bella Chauni we have our customers looking fabulous all the time.
I learned formulations during my research, so I took that on to offer truly organic & natural hair products. I did our hair growth oil (best seller for our wholesale) tested and sold a bottle, on a sudden it was selling like wildfire. We do natural hair products for all hair types (especially 4c), and our beauty products are always one to watch.
Our customers always commends us on our service, it sets us apart from other businesses,coupled with our consistent quality products.
I’m especially proud of the fact that my brand is respected for the aforementioned, it’s not easy to be described as such with so many other brands around. That means we must be doing somethings right.
Also, I’m a member of the Meta Leaders Network which gives us more exposure, imagine starting your business out of nothing then growing to be recognized by Meta!
I do pride myself on giving the highest satisfaction and that’s why I always encourage communication before and after purchase. Customers love us for this.
Our mission is to empower each customer to have Beauty the way they want, not by what society says it should be.
I do want our potential customers/current customers to know that we will never offer inferior products and or service. You are totally secure with us.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
The Hair and Beauty industry is no cakewalk, it’s either you go hard or go home. I’m built to go hard! I assessed what was lacking and capitalized on that. During my research I realized a lot of companies were getting ripped for awful customer service and downright bad products.
I knew immediately that I would approach the issues from the opposite angle, I did just that and it paid off. Each customer is treated like family, even on social media, we don’t address our audience as followers. We address them as fam. We care about them and they love that, we even give away gift cards to pay bills and that will now be a monthly thing.
We respect our fam and it’s reciprocated.
Our products are the truth, we wholesale to small businesses to do their own thing, so you know we have the sauce.
I even embarked on business coaching and mentorship because I really understand what I’m doing and don’t mind showing someone else the route. I’ve connected more than three hundred (300) businesses with trusted suppliers all over the world for products I do not offer.
People kept mentioning us for being legit in the industry, so building our trusted reputation wasn’t hard.
How did you build your audience on social media?
I built my audience through offering what they need (quality) and by having knowledge of what I offer. It’s one thing to buy and sell, but it’s a whole other level to know exactly what you are selling. When people realized I’m doing something different, they washed to be apart of the movement.
To my fellow entrepreneur, do not rush yourself and don’t allow social media to rush you. Go through the foundations of establishing a brand, this way you create something binge worthy . Do a market research and strategize your how, when, where and what. Brand awareness will never fail you, stay focused and block the noise.
Contact Info:
- Website: https://www.bellachauni.com
- Instagram: https://www.instagram.com/bellachauni
- Facebook: https://www.facebook.com/bellachauni
- Twitter: https://www.twitter.com/bellachauni
- Youtube: https://www.youtube.com/bellachauni
Image Credits
Bella Chauni