We’re excited to introduce you to the always interesting and insightful Becca Gore. We hope you’ll enjoy our conversation with Becca below.

Becca, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Drawn Goods has origins going back to my graduate school days in 2015. I was a Jewish girl moving from Chicago Illinois to Portland Oregon and found myself homesick for my community and a good bagel sandwich. In my free time I started painting pictures of bagels as a joke and sending them as greeting cards to my sister. Then the pastime grew to painting pictures of food and favorites for friends. When I started Drawn Goods as an official small gift product line the tagline was “Small gifts that make you say “OMG that’s so me!” I love drawing things that resonate with people and really help represent them.

Becca, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started my product line strictly as a greeting card business. But as I was illustrating and growing my client base stores would ask for other products with my images on them such as ornaments, magnets, stickers, etc.

Learning the R+D process of designing, producing, and fulfilling these items definitely came with a learning curve. Keeping my voice and style was really important but also making sure I was producing items that people would buy was important as well. Editing myself is still really hard, cutting down my catalog so its manageable is crucial but cutting a design feels like deleting one of my babies.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A hard but important lesson to learn: More sales does not necessarily mean more money, and more money does not necessarily mean a better life.

Last year I had a big growth year. We gained a lot of new clients had a lot of volume sales but it didn’t necessarily translate to more money in my pocket. I invested a lot of money in new organizational tools, new help, new products, and new designs. I also invested a lot of time in committing to a good work/life balance. And while I didn’t net the profits I’d have hope the growth would provide, it turns out I didn’t need to be a millionaire to have a good, healthy, safe, and happy life.

What do you think helped you build your reputation within your market?

Consistent, respectful, affirmative communication is key. Everyone wants to experience good customer service and I feel like even though I don’t have a direct to consumer business the way I treat my wholesale customers is very important. Providing excellent services and quick responses to their communication is key. I respect their time and their knowledge base and utilize them as teachers in my category and I think that fosters a mutual respect.

Contact Info:

• Website: https://www.drawngoods.com
• Instagram: @drawngoods

Image Credits

@Drawn Goods