We’re excited to introduce you to the always interesting and insightful Becca Beydoun. We hope you’ll enjoy our conversation with Becca below.

Becca, appreciate you joining us today. How did you come up with the idea for your business?

I strived to stand out from the other nailtechs in my area. I started researching other services I could provide to my clients that they would appreciate. Based on my research, I found that Russian manicures with every service helped to improve the appearance of my clients’ nails in the long run. I was going to need more than just a manicure to set myself apart from others. Due to the dried and cracked skin around the cuticle area, some clients’ cuticles did not look so good after this service. It was clear to me that my picture portfolio would not look good if I didn’t start using some kind of healing cuticle oil on my clients.
It was rare to find a good hydrating cuticle oil, so I made my own and added vitamin E to it. The vitamin E helped to heal many of my clients’ dry, cracked cuticles. To attract customers, I also had to make it cute and flashy. The fake fruit nail art was added to the oil and it was named “Fruiticle Oil.” Once I started using it on clients after their service, I mentioned that they could purchase it and use it in between appointments to help with their manicures and acrylics. My job became easier because now my clients’ skin was healing, so the services I was providing had the best possible outcome! A cuticle oil made for clients and other nail techs BY a nailtech! It was genius!
When I realized the market for this was more than just the clients from in the salon, I had to figure out a way to branch out . During my downtime/quarantine in March of 2020 I focused on creating a website but only took orders via direct message on Instagram. Once my website was up and running I would send customers to the direct link. I had created a flawless shipping and ordering process. As someone who doesn’t know much about websites, this made me so excited!
Now, I’ve branched off and made t-shirts and hoodies with funny phrases like “let me see your cuticles” & different scents and sizes of fruiticle oil. I let clients and customers know that it’s not just for their nails! Because of its hydrating blend, it can be used all over the body, & even in your hair!
To check out my products go to www.ThatNailTechBec.com/shop

Becca, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got into the nail industry on a whim after looking for a steady income and stable routine. My life before nails was pretty hectic and always on the go. Being in the nail industry has helped to settle me down, and give me structure that I didn’t know I needed.
Being one on one with clients all day has helped me to focus on learning about that individual. Based on the needs of that person I am able to provide a service curated to them.
That’s how I created Fruiticle oil. It was always about the client in mind. “How can I help so & so” & “what do they need from me for this service to be great”
I’m outgoing and goofy and try to be really relatable to all my clients. I think that helps them to trust me when I recommend something to them. Especially when it comes to the health of their nails!

What’s been the most effective strategy for growing your clientele?

Knowledge is key. The most effective strategy for growing clientele is to educate them about the benefits from using Fruiticle Oil. It not only helps them in many ways, but it also helps me by keep their nails looking the best even when they aren’t in my chair. It’s also a representation of my services. Fruiticle Oil and “ThatNailTechBec”They go hand in hand.

How’d you build such a strong reputation within your market?

I think that having a loyal clientele base within the salon has helped build my reputation within my market. Clients are always referring friends to thier Nail-tech and now they’re sharing and showing their friends their Fruiticle oil that they’ve purchased AT their nail appointment with me! Once clients see their results they’re immediately telling their friends about how amazing it works and how great it smells!

Contact Info:

• Website: Www.ThatNailTechBec.com
• Instagram: Www.Instagram.com/fruiticleoilco