We’re excited to introduce you to the always interesting and insightful Beau Pinto. We hope you’ll enjoy our conversation with Beau below.

Hi Beau, thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I’ve always been a firm believer that we should get paid for the things we pay for. For a couple of reasons: Firstly, if you know what it takes to pull money out of your wallet for something, you can articulate that value to someone else in a way that will really sell it. Secondly, if you’re already spending your time and attention on something simply because you love it, that will create a business model in which you’ll never give up on.

I’ve loved making videos on social media for as long as I can remember. I’ve been writing and recording music since I was in high school and since then have been studying every element of digital media from recording, filming, editing and marketing.

What started as a purely passionate endeavour, became something that people kept asking me questions about. Whenever you have specialized knowledge that you continue to receive the same questions about over and over, there lies the secret to your new business. The patterns of similar questions signify demand and your ability to fulfill it in a unique way equals the supply.

Eventually, instead of answering all those questions for free or working for free, my schedule became too busy to work for free and so I started putting a price tag on my time and services and continued that process all the way up to building systems and hiring teams.

Beau, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started out getting popular on Twitter years ago, with the help of my good friend Charlee. After that it continued to snowball. I got popular on Instagram, then again on TikTok.

I also spent many years dealing with substance abuse issues and as a result I spent a lot of time studying how the brain works and why people do what they do so that I could heal myself. What ended up happening was that I got a very clear picture about the neuroscience of decision making and began implementing that into my work.

When I work with clients now to help them strategize video ideas or content creation, I approach it from a very scientific point of view, showing them the process of acquiring new business with social media, but also helping them overcome the psychological obstacles of posting in the first place.

Many marketers are just people who took a course in an online college or someone who collects a salary to spend as budgets for Fortune 500 companies who don’t care about results. My first hand experience has allowed me to really understand what small/medium businesses are dealing with when it comes to their goals, challenges and budgets.

I think having over a decade and a half of personal experience being in the trenches of social media has allowed me to really listen to my clients and not only hear what they’re saying, but hear what they’re not saying, and solve problems at the root cause that they didn’t even realize was their issue.

My main goal is creating collaborative success with all my clients. I will always do my best to strategize a plan that allows them to get what they need, for the price that works for them at their stage of development, so that when they hit the next stage, they feel confident coming back to us and working with us again. My goal is always sustainable growth with each client where I see it as a partnership and not just a cash grab. Most of my clients have been working with me for years because they can trust that I always have their best interest in mind.

We’d love to hear the story of how you built up your social media audience?

I’ve been in this industry for over 15 years and I can tell you the one thing that solves all problems and creates every element of success (and it’s all the one thing most people don’t/won’t do) is CONSISTENCY.

Consistency is the SOUL of social media success. If you’re just starting out, try to post online at least once a day for 90 days. Not 89 days. Not 2 weeks and then give up because no one is liking it. 90 days consistently.

The solution is always to make more content. Not getting enough views? Make more content. Not happy with your video editing skills or how long it takes to make a post? Make more content. With every post you make, you’ll get faster, more competent, understand your audience better, build a bigger network of content guide people towards your business.

Consistency is even required simply on a neurological level for your customers to even acknowledge your existence. The eyes don’t see, they just receive light and then the brain processes and sees it. Consistency allows the neural pathways to be created so that your customers brains can actually perceive you properly enough to buy.

When it comes to content, you can create original content, curate other people’s content or simply just document your business processes as you go so you don’t have to “make time for social media.” But the main thing is, you don’t need to sell people on your products. What you’re selling them on is the before, during and after emotion that they’re going to feel when making a purchase of your product and service. Your content should reflect these emotions (the trigger, the behaviour and the reward).

If people watch your content and it evokes those 3 key emotions, they’ll come to you for answers even if they don’t know what you sell (although it is good to be clear about that in your bio and occasionally in your posts, it speeds up the process.)

The key really is to stay consistent no matter what. Regardless of how many likes you’re getting, how mean people are on the internet, how bad you suck at making videos or how much you hate it, just keep going.

In 90 days, that’s when all the people who have been silently watching you will start to emerge and tell you how your work has been impacting them and that is a priceless feeling.

What’s a lesson you had to unlearn and what’s the backstory?

My biggest lesson was realizing I don’t want to be “my own” boss. I want to be “THE” boss.

Being my own boss means holding myself accountable. Which means if I want to call in sick, I just need my own permission to be lazy.

Being my own boss means doing the job of innovating and evolving the company, managing myself and the day to day operations AND doing the work of working with clients.

There is a major difference between self employment and business ownership and learning that after reading the E-Myth by Michael Gerber is what changed my perspective on everything.

Business owners build organizational infrastructures and systems that allow value to be delivered with or without their presence. Once I learned this, I created my pricing differently, I executed differently and have made choices that really give them time and freedom that business ownership often glorifies but most people never reach.

Contact Info:

• Instagram: https://www.instagram.com/beaupinto
• Facebook: https://m.facebook.com/beaupinto/
• Linkedin: https://ca.linkedin.com/in/beaupinto
• Twitter: https://twitter.com/beaupinto
• Youtube: https://youtube.com/@beaupinto
• Other: https://www.tiktok.com/@this beaupinto

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