We recently connected with Barbra Wollner and have shared our conversation below.
Barbra, appreciate you joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
Being a realtor means that I meet with a wide variety of people from different backgrounds and cultures. I like to support local charities as a way to connect with clients because I feel like our community members really strive to make it a better place, which encourages me to chip in and do my part. I love the Dunwoody community of Atlanta and am always excited to help boost morale, create a brighter future for our youth, and connect with everyone in the community.
When I sat down to try to figure out which charities to support, I started by creating “giving buckets” of things that were important to me and my team, and then selected charities that aligned with those interests. Once The Wollner Group establishes a sponsorship partnership, our team tries to also help the community become aware of the charity through our own marketing.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’ve been selling real estate for over 20 years. In the beginning, I worked on a few teams and then branched off on my own in 2014. Since that time, I’ve brought on two agents and two marketing professionals to round out my team. We focus on everything inside the perimeter of Atlanta and surrounding areas like Dunwoody, Sandy Springs, Alpharetta, Johns Creek, Roswell, and Marietta. As the demand has shifted to the suburbs, we’ve been nimble enough to move alongside that shift. We’re a small team but really efficient so we’re happy with our sales volume and, of course, always love working with new referrals!
We’d love to hear the story of how you built up your social media audience?
We started focusing on our social media presence recently and are pleased to be able to connect with our clients and community in this way. We added warmth to our posts that resulted in an increase in followers and engagement. We follow a schedule for our real estate posts but also toss in funny videos of our team, etc. The Wollner Group has doubled its followers year over year and are loving it!
How do you keep your team’s morale high?
I try to listen to my team and really value their feedback when it comes to our marketing practices. We work as individual realtors but also as a team so it’s important for us to be on the same page.
Contact Info:
- Website: www.wollnergroup.com
- Instagram: https://www.instagram.com/thewollnergroup/
- Facebook: https://www.facebook.com/thewollnergroup
- Linkedin: https://www.linkedin.com/in/barbrawollner/
Image Credits
Elisabeth Akly, Hello Headshots Jaime Griffon, Independent Photographer