We recently connected with Bao Su and have shared our conversation below.

Bao, looking forward to hearing all of your stories today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

Reflecting on my journey with Body Bling, I believe the timing of its launching was just right. In 2018, while balancing my role as a single mother and a career in the dental field, I was also competing as an NPC National Women’s Figure competitor. During my shopping adventures for competition jewelry, I noticed a significant gap in the market. High-quality pieces were either exorbitantly priced or made with subpar materials, leaving competitors like myself without suitable options. This realization sparked the idea for Body Bling—a brand dedicated to offering unique, affordable, and high-quality jewelry for female competitors. ​
Body Bling

Starting the business earlier might have found me lacking the insights and experiences that shaped Body Bling’s mission and values. Conversely, delaying its launch could have prolonged the frustration felt by many in the fitness community seeking quality competition jewelry. The timing allowed me to collaborate with high-end suit companies, incorporate vibrant colors into our designs, and establish Body Bling as a leading provider in the fitness community. ​
Body Bling

Looking back, I’m grateful for the path I’ve taken. The challenges and experiences leading up to 2018 equipped me with the resilience and vision necessary to create a brand that resonates with and supports female competitors. I firmly believe that Body Bling began at the perfect moment in my life’s journey.​

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m the founder of Body Bling Jewelry, a brand born from a personal need, a creative vision, and a deep love for the competitive fitness world. I’ve always believed that how we present ourselves—especially on stage—is a powerful expression of our identity and confidence.

My journey into this industry began organically through my own experiences as a competitor. While preparing for a show, I found myself frustrated by the lack of quality, affordable jewelry that matched the level of detail and effort we put into everything else—our suits, our posing, our training. I saw an opportunity to fill that gap, not just for myself but for other women who deserve to feel polished and powerful when they step on stage. That’s when I decided to turn that frustration into a solution—and Body Bling Jewelry was born.

Body Bling provides high-quality, stylish, and affordable competition jewelry specifically designed for female athletes. Whether you’re stepping on stage for a fitness show or looking to express your unique style, our pieces are made to complement your suit, enhance your presence, and make you feel as confident as you’ve worked to become.

We also offer personalized styling services, where we consider your suit color, show date, hair styling, and whether you prefer a bold or simple look. Every detail matters—and I’m passionate about helping competitors feel fully put-together and stage-ready.

What sets Body Bling apart is our personal connection to the sport. I’ve been there—I’ve walked in those heels, felt the nerves backstage, and know how much work goes into every moment on stage. That experience allows me to connect with my clients on a deeper level and understand exactly what they need.

I’m most proud of the community we’ve built. Body Bling has grown through word of mouth, loyalty, and trust. My athletes and clients know that I stand behind my brand, and I take their presentation and confidence seriously. Helping someone feel beautiful, empowered, and seen on stage is the most rewarding part of this journey.

What I want people to know most is this: Body Bling is more than jewelry—it’s about expression, empowerment, and elevating your presence. Every piece is thoughtfully curated with you in mind, because I know what it means to shine in your moment—and I’m here to help you do exactly that.

How’d you build such a strong reputation within your market?

What’s helped build my reputation within the market is a deep commitment to custom service and the genuine care I put into every single piece I create. From the beginning, Body Bling has never been about mass-producing accessories—it’s been about carefully curating unique pieces that reflect each competitor’s individuality, confidence, and stage presence.

What sets us apart is the intentionality behind everything we do. When a client comes to me, they’re not just selecting jewelry—they’re trusting me with a key part of their presentation. I take that trust seriously, and I make it a point to get to know my clients: What’s their show date? What colors and designs are they wearing? Do they prefer bold or simple? How will they wear their hair? Every detail informs the final look, and I style them as if I were styling myself for the stage.

This level of personalization has built trust and loyalty over time. Many of my clients are repeat customers, and a good portion of my growth has come through word of mouth and personal referrals, which to me is the highest compliment. They know that I stand behind my brand, that I’m hands-on, and that I truly care about helping them feel their absolute best.

In a highly visual, competitive industry like fitness, presentation is everything. Body Bling isn’t just jewelry—it’s part of the transformation. It’s the finishing touch of a thoughtfully curated look that reflects the dedication, effort, and intention each competitor has poured into their journey. I think the fact that I’ve lived that experience myself, and that I genuinely love empowering other women to shine, has made a lasting impact.

At the end of the day, my reputation has been built not just on beautiful pieces, but on connection, consistency, and authenticity—and that’s something I’ll always uphold as the heart of the brand.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been staying transparent, providing top-notch customer service, and truly standing behind my brand. I believe people connect with authenticity, and when clients know you genuinely care about their experience and satisfaction, they come back—and they refer others.

From day one, I’ve made it a priority to communicate clearly, deliver quality, and go the extra mile to ensure each customer feels valued and confident in their purchase. Whether it’s customizing pieces, offering styling advice, or making sure their order arrives in time for a big show, I treat every client like they’re my only client. That level of service, combined with consistency and integrity, has been the foundation of my growth.

Contact Info:

• Website: https://www.bodyblingjewelry.com
• Instagram: bodybling.jewelry
• Facebook: Body Bling Jewelry