We were lucky to catch up with Bairon Pena recently and have shared our conversation below.

Bairon, looking forward to hearing all of your stories today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?

In today’s era, where artificial intelligence and predictive models, fueled by vast databases, dominate the marketing and advertising industry, excelling in this field is a significant challenge. I comprehend that embracing new technologies and utilizing them to enhance efficiency, yielding superior outcomes for brands and our business model, is paramount.

Presently, the creators of ideas and communication hold greater significance than ever before. As content is move to libraries and templates, assimilated into libraries and templates, the authenticity of human inventiveness is becoming increasingly rare. This is what we must invest in for the forthcoming years.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I arrived in Los Angeles nearly two years ago, having originated from the Dominican Republic. It was in the Dominican Republic where I received my education and honed my skills in the Marketing and Advertising industry, accumulating about 15 years of experience before relocating to California.

To provide some background, I graduated in Multimedia Technologist at the Las Americas Institute of Technology (ITLA) and have earned the title of Adobe Certified Expert (ACE) in Adobe Photoshop and Adobe After Effects, both of which are esteemed tools within the industry. This background led me to teaching, and I subsequently joined the faculty at ITLA. Later on, I pursued a degree in Advertising at the Acción Pro Educación y Cultura University (APEC).

I have also attended the summer school program at Universidad Complutense in Madrid, focusing on film and television writing, as well as completed the executive program in Big Data & Business Intelligence at the EOI School of Industrial Education in Madrid.

Recently, Adobe honored me by selecting me as an Adobe Express Ambassador in California. Gifluencer via Giphy, powered by Meta, boasts an impressive 2.2 billion-plus uses across various platforms like TikTok, Instagram, and all applications utilizing the Giphy API worldwide.

Presently, I am engaged in the development of strategies and content for E-commerce across various categories such as sports, clothing, and retail.

Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?

In the course of my career, the concept of entrepreneurship became a central focus. Together with my partner, Isaías Peña, and my wife, Diana Morillo, we founded Control Digital Agency. This specialized agency was dedicated to catapulting brands into the digital realm, with the ultimate aim of boosting their sales and achieving remarkable results.

Although the company was making strides, the onset of Covid-19 dealt us a significant blow. We had to pivot and scale down operations, as our business was heavily reliant on our clients.

This challenge forced me to believe in my abilities and be appreciative of the journey I was on. I came to understand that as long as you can rise after a fall, you haven’t truly failed, but merely stumbled. Despite enduring several months of financial strain, we always gave our best. Our overarching goal was to assist our clients in increasing their sales and forging ahead in the face of a global challenge.

In the course of my career, the concept of entrepreneurship became a central focus. Together with my partner, Isaías Peña, and my wife, Diana Morillo, we founded Control Digital Agency. This specialized agency was dedicated to catapulting brands into the digital realm, with the ultimate aim of boosting their sales and achieving remarkable results.

Although the company was making strides, the onset of Covid-19 dealt us a significant blow. We had to pivot and scale down operations, as our business was heavily reliant on our clients.

This challenge forced me to believe in my abilities and be appreciative of the journey I was on. I came to understand that as long as you can rise after a fall, you haven’t truly failed, but merely stumbled. Despite enduring several months of financial strain, we always gave our best. Our overarching goal was to assist our clients in increasing their sales and forging ahead in the face of a global challenge.

We’d love to hear a story of resilience from your journey.

Embrace the notion of forging your own path, much like in a video game where you’re presented with numerous chances to accomplish missions. Life mirrors this pattern, demanding us to reset and embark on new beginnings multiple times until we unearth our unique life purpose.

I stand as a living testament to the fact that you can initiate a fresh start. Your attitude is the linchpin that can lead to significant achievements.

Contact Info:

• Website: https://baironpena.com
• Instagram: https://instagram.com/baironpena
• Facebook: https://www.facebook.com/Baironpena/
• Linkedin: https://www.linkedin.com/in/baironpena/
• Twitter: https://twitter.com/baironpena
• Youtube: https://www.youtube.com/@baironpenamarte1856/videos
• Other: https://giphy.com/bairon