We were lucky to catch up with Bailey Chavez recently and have shared our conversation below.

Hi Bailey, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

This is something i’ve been trying to find a way to explain on a larger platform because there’s actually been some confusion. Our shop name is La Sad Girl Shop~ ‘La’ as in ‘the’ not LA as in Los Angles. I don’t like to correct people so i’m happy to have this chance to clear that up! But to actually answer your question, i developed depression when i was really young which went untreated until i was able to take my mental health into my own hands as an adult. I’m on a much better path now but ill always be la saddest girl in the room.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Hello, I’m Bailey & i own La Sad Girl Shop with the help of my husband Jesse! Together we design & create a variety of mostly satirical stickers, pins, totes and more! We got started in 2020 like a lot of other really creative small shops, we finally had time off work & had the time to create. We’ve both learned a lot along the way as far as using certain programs, learning how to look for the right warehouses & manufacturers (which sounds scarier than it is), also having to do social media marketing & content creating on top of making the art we are promoting. Its a lot of work but it is really nice being able to work along side your partner doing something as fun as making stickers!

I think the main aspect of the shop that i love the most is being a part of such an amazing artist community here in San Diego. I’ve formed friendships with artists and small shops that I used to admire from afar & now i’m a part of it all.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

I broke up with Etsy in March 2022. The fees were wild as it was but we were getting emails that the fees were going up even more. I didn’t have the time to build my own Shopify account but i couldn’t afford to stay on Etsy anymore. I set time aside to learn how to move my shop over, which was so hard for me because i’m not tech savvy. It took a few days and more than a few tears, but i did it. I opened my shop the same month and had the absolute best response! We broke our record sales two days in a row during our first weekend of launching Lasadgirl.com. If you have thought about getting off Etsy or another sellers site, give Shopify a try! Its been the best transition and we haven’t been happier.

Where do you think you get most of your clients from?

Social media share/likes/comments/tags all of it! Tag artists when you repost them, comment even just an emoji on a post you like. Save posts even if you dont look back at them. It all helps so much. Most of our bursts of followers come after people tag us in their product shots or tag friends who might like our designs. Advertising and marketing alone is hard, every like helps.

Contact Info:

• Website: lasadgirlshop.com
• Instagram: https://www.instagram.com/lasadgirlshop/