We were lucky to catch up with Bailee & Brook Shaffer recently and have shared our conversation below.

Bailee & Brook, looking forward to hearing all of your stories today. Can you talk to us about a risk you’ve taken – walk us through the story?

The biggest risk, yet best life changing reward was to open Simply Peached Boutique. Ever since we were younger, we have wanted to open our own business. During COVID, we had several hours on our hands and thought “why not open a boutique now while we have the time, we have nothing to lose”. There have been some bumps in the road but, this has been one of the best decisions we could have made and we cannot be happier! We have had lots of support from friends, family and customers and we would not be where we are today without all of them.

Bailee, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi there! A little background on the owners. Brook has just completed nursing school and Bailee will be graduating with a Finance degree with a minor in healthcare management this Spring of 2023. We are twins who absolutely love all things fashion. Growing up, you would never find us not trying to put the coolest, most outgoing outfit together. We always shopped until we dropped and opening an online boutique has allowed us to do that each day bringing along all of our awesome customers. At Simply Peached, we offer women’s apparel, including blouses, jeans, shorts, dresses, rompers, bodysuits, jewelry, keychains, etc. We are set apart from others, as we offer quality products at an affordable price. We are most proud of the hard work that we have done to get where we are today, it is a dream come true. For all of our customers, we want you to know, our goal here at Simply Peached is to make sure you feel confident and bright in each outfit you put on!

Any insights you can share with us about how you built up your social media presence?

Simply Peached has built their audience by sharing with friends and family on social media. We started small by sharing our story from our personal social media pages, as we already had a following. We constantly use hashtags, post tik toks, and reels. We do pop ups all over KC in order to get our brand out there. We meet so many people and we are super excited to see what is to come in our future! For those just starting out, one piece of advice that we would give is to never give up, always keep striving for what you want because you will get there!

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our business has been doing pop ups and constantly posting on social media, weather that is a post, Tik Tok, or reel. We see a major increase in customers when we are able to connect with them. It is extremely important to us that we reach a wide variety of customers as we want everyone to know who we are and what we have to offer. We believe we have something for everyone and being able to reach those customers is essential to us.

Contact Info:

• Website: www.simplypeached.com
• Instagram: simplypeachedboutique
• Facebook: Simply Peached Boutique LLC
• Other: Tik Tok: Simply Peached Boutique

Image Credits
Chara Sutcliffe