We recently connected with B. Nesia and have shared our conversation below.
B., looking forward to hearing all of your stories today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.
One of the biggest risks I’ve taken was 2 years ago. I took a hiatus from my 6-figure design business to strengthen my personal relationship with Jesus Christ.
The decision for me to step down , happened sorta abruptly , but it was long overdue. As a creative , your whole livelihood depends on others being happy with you and the quality of work you produce. If you don’t have firm boundaries , you’ll end up falling down this rabbit hole of sacrificing authenticity just to keep everyone happy. Before you know it , you’ve become a people pleaser.
That unfortunately was the case for me. It left me feeling drained , uninspired and unfamiliar with who i truly was. During that season of my life , I knew God was calling me to seek Him more to fix the broken pieces in my life , and HE DID!
Fast forward to now , 2023 , I would say the hiatus was one of the GREATEST risks I’ve taken thus far! I gained clarity on what my purpose is and I discovered my TRUE identity in Christ. Jesus freed me from the fear of man’s approval , rejection , low self esteem and much more!
I’m BOLDER , STRONGER , and more CONFIDENT in who I am , than I’ve ever been!!
All glory be to God!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is B.Nesia , I’m 25 years old and located in Atlanta , GA.
I’ve always been passionate about art , beauty , fashion and entrepreneurship since I was a little girl , so it’s no surprise at all that I have the titles of a beauty brand gfx designer , photoshoot creative director , and fashion stylist under my belt.
My company name is Nesia Brand. We provide digital marketing designs for female bosses in the beauty , hair and fashion industries. What makes us different from competitors , is we truly understand the importance of brand identity. There’s a secret formula to how legendary brands like Chanel , Louis Vuitton and Fendi – have managed to remain relevant in their niche for CENTURIES. Their merchandise is easily recognizable by consumers , whether you shop there or not.
Why? Because they have solid brand identities.
With this in mind , and our 5+ years worth of experience in marketing , our goal is to set our clients up for success , not failure! Not only do we provide quality brand designs , we also teach our clients how to market themselves in a way that’s authentic and sets them apart from competitors in their industry.
What’s a lesson you had to unlearn and what’s the backstory?
I had to unlearn that you don’t have to be like everybody else ; it’s okay to be DIFFERENT and SET APART.
We live in a society that’s QUICK to cancel you if you don’t measure up to their unrealistic expectation of “perfection” , which I’m totally against. I believe in my heart that God created us all equally different and unique. Instead of being ashamed of who we are and what we look like , we should embrace the real raw versions of ourselves.
We’re so precious in God’s eyes just the way we are – without a filter , without the makeup and extra enhancements.
I would say learning my Identity in Christ + understanding God’s unconditional love was key for me to finally become comfortable and secure in who I am.
Have any books or other resources had a big impact on you?
I would say the #1 book that changed my entrepreneurial mindset is the Bible.
Believe it or not , there’s many scriptures on finances , how to properly treat your employees and conduct business deals with fairness and integrity. It gets no better than that!
The word of God is my guide for everything in life , career included.
Contact Info:
- Website: nesiabrand.com
- Instagram: @nesiahbrand
- Facebook: Nesia Brand