We caught up with the brilliant and insightful Ayzha Jones a few weeks ago and have shared our conversation below.

Alright, Ayzha thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

The journey to success requires consistency and discipline. Success is a marathon, not a race. It’s important to remain disciplined, especially when consistency becomes difficult. Being disciplined will carry you to places talent will not.

Ayzha, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a formalwear and bridal designer. Fashion has flowed through my veins since the day I was born. I create one-of-one event wear and prom dresses. I’m most proud of my drive and growth. The garments I made in 2019 can not compare to the garments I create now. I also founded “Strut For TBI Awareness” in 2021 after my mother was in a severe car accident and suffered a traumatic brain injury. Strut for TBI awareness seeks to honor my mother and other TBI survivors while spreading awareness for a silent epidemic, TBI, through fashion.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

Every Ayzha Official garment or accessory is handmade by me. During the Covid-19 quarantine, I spent countless hours taking fashion courses, watching youtube, and sewing. I am self-taught and always looking to improve my skills. In the next few years, I will begin outsourcing and supporting local manufacturers. I’m doing a lot of research and planning for the next chapter of Ayzha Official.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been staying true to my brand and vision. When a business becomes stagnant, we become desperate for clients and begin to follow current popular trends. I’ve chosen to remain true to my creative essence. Not only does that set me apart from other brands, but it solidifies my audience. The right client will come. Also in the world of social media, it’s important to remember the word of mouth’s level of importance. Ensuring a positive client experience is also effective.

Contact Info:

• Website: ayzhaofficial.com, strutfortbiawareness.org
• Instagram: ayzhaofficial