Alright – so today we’ve got the honor of introducing you to Ayianah (Pressure) Dugar. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Ayianah (Pressure), thanks for joining us today. What can you share with us about the story behind how you found your key vendors?
Back in 2020, I wasn’t doing research about a vendor at all. I was literally finding a product & buying … today, I’m actually walking into multiple stores & finding the price difference, checking views on google & checking out Material before buying a lot. ALL my vendors today literally give me a deal. I’m so blessed for them because they work off of loyalty.. I been going to the same vendor for almost 2 years & they never disappoint me.
Ayianah (Pressure), love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m a hookah girl. I started my business because I loved smoking hookah & nobody was doing it in Covington,GA. Till this day, I’m still the number one hookah girl in Covington,Ga. My business name is “202Pressure” I got the name from being from DC, 202 is the area code & of course my nickname is pressure. I have to learn what my clients want & not what I think I want for my clients. I rather my clients tell me what they want instead of me assuming & they don’t buy it. I work out of 4 different club jobs & im the only hookah girl most days & I can handle it. Most clients ask for me & that’s the best feeling in the world.
How did you put together the initial capital you needed to start your business?
When I started my business I was broke. I was a infant/1 year old teacher at the time. I would literally used $200 out each check to buy my hookah supplies .. once I had enough, I always caught up on product.
How did you build your audience on social media?
I built my audience by promoting/ using hashtags / business cards. I would notice people ask where I’m at smoking hookah or where I got my hookah from & I would promote just me, I would make random videos of me smoking hookah & would just post them & I caught everyone attention.
Contact Info:
- Website: https://www.etsy.com/shop/202Pressure?ref=related&listing_id=1186513536#items&load_webview=1&bid=8Ly5ul0__27FWWpw2qaoQ5R7ht7f
- Instagram: 202Pressure