We were lucky to catch up with AY Young recently and have shared our conversation below.

Hi AY, thanks for joining us today. How did you come up with the idea for your business?

The idea for the Battery Tour emerged from my passion for music and a desire to address global issues. The Battery Tour’s unique approach of blending music with activism was something I hadn’t seen before. It addressed the problem of unsustainable energy in performances and inspired communities to embrace renewable solutions. This journey led to even bigger projects like Project17, aiming to use music to support the United Nations’ Sustainable Development Goals.

AY, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

About Me and My Journey

Hello, I’m AY Young, a musician, producer, songwriter, and entrepreneur deeply committed to sustainability and social impact. My journey into the music industry started at a young age, fueled by a passion for creating and performing music. Over the years, I recognized the powerful role music could play in driving positive change and raising awareness about critical global issues.

The Battery Tour

The Battery Tour is a grassroots concert series powered entirely by renewable energy. We use solar panels and batteries to provide a clean energy source for our shows, making each performance a demonstration of sustainable practices. Through these concerts, we not only entertain but also educate audiences about the importance of renewable energy and sustainability.

Project17

Building on the success of the Battery Tour, I launched Project17, an ambitious initiative to create a music album with one song for each of the United Nations’ 17 Sustainable Development Goals (SDGs). This project involves collaboration with prominent recording artists, corporate sponsors, and nonprofit organizations, aiming to inspire cross-sector collaboration and impact. Each song and its associated initiatives highlight and support a specific SDG, with proceeds donated to relevant projects and NGOs.

What Sets Us Apart

What sets the Battery Tour and Project17 apart is our unique blend of music, activism, and renewable energy. We address the problem of unsustainable energy use in live performances and leverage the universal language of music to promote sustainability. Our approach is innovative and holistic, combining entertainment with education and community upliftment.

Our Impact and Achievements
To date, the Battery Tour has powered over 900 concerts worldwide, providing a model for how live entertainment can be sustainable. Our work has garnered partnerships with major corporations like Samsung and General Motors, and we have been recognized by the United Nations, with me being named one of the UN’s 17 Young Leaders for the Sustainable Development Goals. I also had the honor of performing at President Biden’s inauguration, further amplifying our message of sustainability.

What We Offer

Through the Battery Tour and Project17, we offer:

Live Performances: Powered by renewable energy, promoting sustainable practices.
Educational Content: Raising awareness about sustainability and the SDGs.
Collaborative Projects: Partnering with artists, corporations, and NGOs to create impactful music and initiatives.
Community Engagement: Inspiring positive change and providing resources to communities in need.

What I’m Most Proud Of

I am most proud of the impact we’ve made in communities around the world, demonstrating that sustainable solutions are achievable and that music can be a powerful catalyst for change. The positive feedback from audiences, the support from global partners, and the tangible difference we’ve made in promoting renewable energy are incredibly fulfilling.

What You Should Know About Us

At the core of the Battery Tour and Project17 is a mission to make the world a healthier, kinder, and more sustainable place. We invite you to join us on this journey—whether by attending a Battery Tour concert, supporting Project17, or simply spreading the message of sustainability. Together, we can create a positive impact and build a better future for our planet.

How’d you build such a strong reputation within your market?

Several factors have contributed to building my reputation within my market:

Innovation: The Battery Tour and Project17 represent innovative approaches to music and sustainability. By combining renewable energy with live performances and leveraging music as a tool for social impact, I’ve differentiated myself within the music industry and attracted attention from audiences, partners, and media outlets.

Authenticity: My commitment to sustainability and social impact is genuine and deeply ingrained in everything I do. This authenticity resonates with audiences and stakeholders, fostering trust and loyalty. People appreciate that I practice what I preach and that my efforts are driven by a sincere desire to make a positive difference in the world.

Consistency: Consistently delivering high-quality performances and meaningful content has helped solidify my reputation as a reliable and impactful artist. Whether it’s through live shows, music releases, or community initiatives, I strive to consistently uphold the values and standards that define my brand.

Partnerships: Collaborating with like-minded organizations, corporations, and artists has expanded my reach and credibility within the industry. Partnerships with major brands and nonprofits not only provide resources and support but also lend legitimacy to my mission and initiatives.

Recognition: Being named one of the UN’s 17 Young Leaders for the Sustainable Development Goals and performing at high-profile events like President Biden’s inauguration have elevated my profile and reinforced my reputation as a leader in sustainability and music activism.

Community Engagement: Engaging with my audience and actively involving them in my initiatives has been instrumental in building a loyal fan base and fostering a sense of community around my brand. By listening to their feedback, responding to their interests, and involving them in our projects, I’ve created a dedicated following that amplifies my message and supports my endeavors.

How did you build your audience on social media?

1. Authenticity: Be genuine and transparent in your posts to build trust with your audience.

2. Consistency: Regularly post content that aligns with your brand and resonates with your audience.

3. Engagement: Interact with your followers by responding to comments, messages, and mentions to foster a sense of community.

4. Content Strategy: Diversify your content to keep your feed dynamic and engaging, experimenting with different formats and topics.

5. Partnerships: Collaborate with other artists, brands, and nonprofits to expand your reach and tap into new audiences.

6. Patience: Building a social media following takes time, so stay persistent and focused on your goals.

Contact Info:

• Website: https://www.aymusik.com
• Instagram: https://www.instagram.com/aymusik/
• Facebook: https://www.facebook.com/aymusik
• Linkedin: https://www.linkedin.com/in/aymusik/
• Twitter: https://twitter.com/aymusik