Alright – so today we’ve got the honor of introducing you to Avery Indigo. We think you’ll enjoy our conversation, we’ve shared it below.

Avery, thanks for joining us, excited to have you contributing your stories and insights. Do you feel you or your work has ever been misunderstood or mischaracterized? If so, tell us the story and how/why it happened and if there are any interesting learnings or insights you took from the experience?

We have often felt misunderstood…especially in this modern musical landscape. I think we tend to focus intensely on the message we want to get across. We know sales, marketability, and sex appeal is still regarded in the industry as important but we feel we are caught in a weird shift. We so badly as a band want to be taken seriously for the messages we focus on such as domestic violence, poor self-image, depression, self hate, trauma, self harm etc. but feel people so badly need to put us into an easy to check box to understand who and what we are. The name Avery Indigo means: “beautiful chaos” and we think that’s what life is. It’s like a play where all the characters are completely insane and the main character is not really the main character,..that we are all just puppets on a string facing the ebb and flows on life.

We feel like art used to be art and then a genius marketer would turn it into a product to sell…now we feel music is created as a product and then marketed as art. We have often been called “sad” music or “depressing”… and that’s been used to write off what we do. I guess we have just learned to shrug it off knowing that almost every being on this planet knows misery…and but not all will experience joy and so we continue to share our hardest truths.

We can go from looking goth to emo to grunge to punk and that’s just who we are. We don’t respect the lines of genre, culture, religion, race, or any other shallow box. We are Avery Indigo and that’s the only box we are willing to accept.

Avery, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We have often felt misunderstood…especially in this modern musical landscape. I think we tend to focus intensely on the message we want to get across. We know sales, marketability, and sex appeal is still regarded in the industry as important but we feel we are caught in a weird shift. We so badly as a band want to be taken seriously for the messages we focus on such as domestic violence, poor self-image, depression, self hate, trauma, self harm etc. but feel people so badly need to put us into an easy to check box to understand who and what we are. The name Avery Indigo means: “beautiful chaos” and we think that’s what life is. It’s like a play where all the characters are completely insane and the main character is not really the main character,..that we are all just puppets on a string facing the ebb and flows on life.

We feel like art used to be art and then a genius marketer would turn it into a product to sell…now we feel music is created as a product and then marketed as art. We have often been called “sad” music or “depressing”… and that’s been used to write off what we do. I guess we have just learned to shrug it off knowing that almost every being on this planet knows misery…and but not all will experience joy and so we continue to share our hardest truths. We seek to inspire and connect and provide a musical experience filled with rage, chaos, sadness, misery, and every dark brooding emotion you can think of.

We can go from looking goth to emo to grunge to punk and that’s just who we are. We don’t respect the lines of genre, culture, religion, race, or any other shallow box. We are Avery Indigo and that’s the only box we are willing to accept.

What’s the most rewarding aspect of being a creative in your experience?

Wayne X (vocalist/guitarist): I think the most rewarding part about being an artist is finding the community. Art doesn’t respect your culture, wealth, race, religion etc. and instead brings you together on similarities and the larger human experience. When someone comes up to me and says, “that really spoke to me,” that is the most rewarding part. I was the weird kid looking for meaning in every corner I could find- music is where I found a home. Now I can give it back and pass it on.

Alfredo (drummer): The most rewarding part about being an artist or a “creative” is being able to see the world through the eyes of how entertaining something is. We understand music and entertainment in a greater and deeper way because of participation of study of it… No one really understands why people are out there broken and starving- trying to achieve a dream… and continue to put themselves in a financially unstable life… only to play music. People live in studio apartments, but own collections of guitars! Normal people don’t understand why they do it… but we do as “creatives”. In the end it’s because of the music we wanna create and the passion and love we have for it.

Victoria (bass): There are so many rewarding aspects of being an artist. Just creating a riff that I like is rewarding. If I had to narrow it down, it would be sharing my art with others. Not only are we artists, but we are performers and I take pride in our performances. On top of liking great music, I really appreciate a band that puts on an exhilarating [live] show. It’s inspiring. It feeds the soul.

Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.

Wayne X (vocalist/guitarist): The struggle I deal with is the balance of “real world” responsibilities and making sure I have space to create. When you’re grinding 10 hours at work and come home and spend another 4-6 writing and creating, people look at you like you’re fresh out of the asylum. What they don’t understand is that a lot of creatives feel like without bleeding all their emotions on a page or song or canvas- we literally feel like a wilting flower. Creating art keeps us alive and sane and feeds our souls in a way that food cannot. It’s a deep internal need that feels like a never ending darkness, if we do not express ourselves. Being honest with yourself is the hardest reality that I’ve experienced.

Victoria (bass): Everyday is a struggle in itself. If you’re a musician, entertainer, pursue the arts, or an athlete- your prosperity is not guaranteed. But doing what you love is worth it. If you’re not hurting anyone or yourself, there’s no reason to stop growing. Go strong and go hard.

Contact Info:

• Website: averyindigoband.com
• Instagram: @averyindigoband
• Other: https://bio.link/averyindigoband