We recently connected with Autumn Evans and have shared our conversation below.

Alright, Autumn thanks for taking the time to share your stories and insights with us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

At AutumnMarie.co, we pride ourselves on taking a unique and effective approach to branding. Our philosophy is rooted in the psychology of a brand, which we believe is essential to creating a strong foundation that is honest and authentic. In today’s market, consumers are savvy and demand genuine connections with the brands they choose to invest in.

By starting with a psychology-based approach, we achieve two key outcomes:

We help you connect with your values and your “why” on a deeper level. This clarity empowers you to market yourself with confidence and passion, which naturally attracts others who share your enthusiasm.

We help you attract the right people and repel the wrong ones. Attempting to appeal to everyone is not only ineffective, but it can also dilute your message and leave you feeling lost. By honing in on what makes you unique and passionate, you’ll attract the audience that truly resonates with your brand.

At AutumnMarie.co, we’re committed to helping you build a brand that is rooted in truth and authenticity. Our psychology-based approach is designed to help you achieve your goals and connect with your ideal audience.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Autumn Marie Evans, a psychology-rooted brand strategist and designer specializing in helping female coaches, therapists, and online service providers attract and retain high-value clients. My unique approach to branding involves a touch of “brain magic,” which helps my clients make an unconscious, psychological connection with their audience.

I offer a comprehensive suite of services, including brand strategy, visual brand identity, brand photography, and website design. For those who want ongoing support, I also provide retainers for website updates and SEO.

My proudest achievement is my proprietary psychology-rooted branding process, which has enabled my clients to connect with their brand in the most authentic way possible. This approach has earned me a 100% satisfaction rate from my clients. When you focus on facts instead of fads, your brand visuals are guaranteed to align with your brand vision.

Is there mission driving your creative journey?

At the heart of my work is a powerful mission to transform brands and enable them to make a significant impact on the world. When I first entered the online business space, I saw a common pattern of business owners copying one another, which ultimately led to their failure. This observation fueled my passion to help women achieve success in their business ventures and fulfill their lifelong dreams.

I am dedicated to empowering female entrepreneurs to stand out from the crowd and achieve their goals. I understand that business ownership can be an uphill battle, but I am committed to providing support and guidance to make it easier. If I can help even one woman achieve success, then I know that I have made a positive difference in the world.

Can you tell us about a time you’ve had to pivot?

When I first started my business, I had a clear goal in mind: to work from home with my newborn while homeschooling my older child. However, as my business began to grow, I found it increasingly difficult to balance the demands of running a business with the needs of my children. This led to feelings of dissatisfaction and burnout in my work, as well as a sense of guilt about not being able to give my children the attention they deserved.

As circumstances changed and my oldest child returned to public school, we made the decision to put my youngest in daycare to help me better balance my responsibilities. While this decision was difficult and came with some initial mom guilt, it ultimately allowed me to create healthier boundaries and achieve greater success in both my personal and professional life.

Recently, I faced a new challenge when we lost our childcare arrangement. However, I was able to pivot and rent a 24/7 office space in town, allowing me to work during the night while still being fully present for my children during the day. Although this situation is temporary and we will have childcare again soon, it has taught me the value of creating clear boundaries and has brought greater satisfaction and joy to both my business and my home life.

Contact Info:

• Website: https://autumnmarie.co
• Instagram: https://instagram.com/autumnmarie.co
• Facebook: https://facebook.com/autumnmarie.co
• Linkedin: https://linkedin.com/in/autumn-evans