Alright – so today we’ve got the honor of introducing you to Autumn Bell. We think you’ll enjoy our conversation, we’ve shared it below.

Autumn, appreciate you joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

I believe strongly that if you are a blessing you’ll be blessed in return. I started my business with this in mind so before I did anything I focused on how I could bless and give to those in our community. We created the tag line, “Cakes with purpose “. As we found ways to give our time and resources, we found that our business just took off. And as we helped bring joy through desserts and just being a kind and willing to serve, it became the life and purpose of doing business. We may not change the world but we can change someone’s world for a moment.

Autumn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I create custom cakes and desserts for all occasions. I started decorating cakes 10 years ago when my oldest child turned one. I really enjoyed it and so I did it again the next year. Eventually friends started asking me to make cakes for them and then friends of friends. It began to take off so we decided to take the leap and try it full-time.

I specifically wanted to use my business to serve my community and I feel like this is what sets us apart. We aren’t in the business of only thinking about ourselves but we focus on the client, their needs, and giving into the community.

What’s been the best source of new clients for you?

The best source of reaching new clients has been word of mouth. I have created marketing through events, networking, and social media but word of mouth has created the most impact.

How do you keep in touch with clients and foster brand loyalty?

We have offered discounts for those that have been with us for over a year. If it’s their birthday, they have received 15% off. We also have offered subscription dessert boxes so they are receiving our desserts once a month.

Contact Info:

• Website: Cakejoytn.com
• Instagram: www.instagram.com/Cakejoy2019
• Facebook: https://www.facebook.com/cakejoy2

Image Credits
Fifth Element Photography