We recently connected with Austin Wallace and have shared our conversation below.

Austin, looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

When I decided I wanted to pursue Photography, I wanted to set my own standard. I knew my visions and ability to capture things from various angles would be the driver to my success. I always strived to develop images and art that nobody else has seen or tried before. Part of this mindset was ensuring that I developed my own way of learning/failing. I taught myself everything I know, based on life experiences, visuals, and fruitful conversations with other creatives. I never wanted to follow a trend or be programmed. I didn’t have to attach myself to something popular to be popular. I love the idea of structure and being led. I also think it important to be the structure and the leader, even it’s just you are following yourself.
The industry seems like place you go to learn a structure that is ‘correct’ and limits innovation of self. My art tells a story and there are stories behind the art. I wanted my art to feel separate from how I was raised in the school system. In school, you are told what to follow, who to listen to, what makes sense, and when to go. My art promotes freedom. So much so that, I’ve created work that I felt uncomfortable with due to societal pressure. “What if this isn’t understood? Is this doing too much? Should I post this?” Those are some of the questions that would filter into my thoughts with certain projects, and I had revelations that spoke to me not caring who accepts it or not. Certain things are not for everybody. But it is for somebody. An example of this is my Scared October Shotz series I did every October. Each day of the month, I narrated a story through pictures, and you have to follow the story from the 1st to the 31st. I created the characters and the story and though it is promoting fun and creativity. It also focused on mental health through real life situations that happen to people. I was able to relate to people, view comments and direct messages. It was deeper than a Halloween story. It evoked emotion, reflection, appreciate and even discomfort. But the viewer has the privilege to decide. All in all, I am able to not be politically correct and instead be free.

Austin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Austin Wallace. Those close to me call me, ‘A Wall.’
I was born and raised in Columbus, OH.

I am a former college football player, now exploring the world of art and Photography. I’m setting out to capture as much as I can while I can. I consider myself a freelance photographer. This craft is my way of expression; my way of connecting people. It gives me a sense of freedom and gratitude. I look at my photos as short stories I like to get lost in.
I been shooting for over six years now. I love to freelance. My specialty is urban/street Photography. I also do portraits and family photos.
What makes me stand out – I have a fearless attitude when I’m in creative mode. I go places that most people would consider scary or risky. I just like to challenge my apprehensions in order to get and feel the best work has been done.
As far as products, I have various print styles, like metal, canvas’, glass, playing cards, and foamboard, etc.
I knew I was an artist when I was about 11 years old. I used to trace cartoons then try to draw th3m by freehand. I still sketch here and there as well.

How about pivoting – can you share the story of a time you’ve had to pivot?

Lately, I’ve had to scale back on shooting for myself and limiting photoshoots for customers. I am currently pursuing a Master’s degree in Clinical mental Health Counseling. I like to focus on one thing at a time to ensure I maximize the opportunity. I can multitask but I am getting better with allowing myself the time and full scope of whatever mission I am on to complete it then start anew. Being able to pivot is healthy and necessary for a busy-body like myself.

Can you tell us about what’s worked well for you in terms of growing your clientele?

My strategy has been to celebrate the success of others and be present in the community. Growing clinetele is being active with the growth of the art community as well as yourself. I like to network and share what others are doing. I get inspired from other work and seeing people reap what they’ve produced. I keep a selfless attitude, regardless of who shares my work or supports me.

Contact Info:

• Instagram: goodshotwall
• Facebook: A Wall Photography