Alright – so today we’ve got the honor of introducing you to Austin Stout. We think you’ll enjoy our conversation, we’ve shared it below.

Austin, thanks for taking the time to share your stories with us today Over the course of your career, have you seen or experienced your field completely flip-flop or change course on something?

When I came into the fitness space, the number of individuals pursuing coaching fulltime (online) was very small. Research was sparse and while we did have years of anecdotal evidence, information and practices had not evolved nearly as quickly as they were about to in the coming years.

Shortly after entering the space, many folks started realizing that the days of only eating an extremely limited number of foods was not necessarily the best or at least the only way to attain result. More and more information about calorie balance and the ability to vary food selection became prevalent. At the same time, new divisions were being incorporated into the competition scene.

All of this led to a huge influx in the number of people interested in fitness and competing. It was now seen as more attainable and more appealing to many of these individuals.

Unfortunately, this ultimately led to a lot of coaches jumping into the space and poor practices developing. Constant “dieting” and competing led to years of hormone/functional health issues down the line.

This is where the industry really started to turn and luckily, I feel I was ahead of the curve. More and more people started to realize the importance of overall functionality and the detriments of extreme dieting and a overly lean body.

This eventually led us to where we are now. This space is full of functional health awareness and much better practices overall. It’s still not perfect but we have certainly made huge advancements and I am glad to be someone that was on the forefront of this development.

Austin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I became interested in fitness while actively involved in the varsity wrestling program at my high school. My passion for weight training and nutrition came about because of training for athletics. Beyond high school this was focused into the world of physique and performance enhancement. I enjoy sharing my knowledge with others and helping them achieve their goals while learning from them along the way.

I have worked with hundreds of competitors and non-competitors of all ages as well as with athletes outside of the physique arena. I strive to treat each athlete as my number one priority and work closely with them to provide an approach that is not only methodical but practical.

My goal with each client is to maximize each and every area of their programming through the use of science, anecdotal evidence, and practical experience. Control of lifestyle factors such as stress management that can aid in overall results and quality of life are also important. The body and the mind are strongly interconnected and ensuring each body system works in unison is vital to success and long-term sustainability.

I provide a comprehensive array of services to cater to all physique enhancement, athletic and general health and fitness needs. My services typically consist of regular check-ins and feedback from me and constant adaptions of the plan to meet one’s goals. I do my best to provide all clients with a timely response and adequate feedback/explanation of each change made to their programming. Your goals are my number 1 priority while still keeping health in the forefront.

I also provide comprehensive education services for any level of coach in the space that is looking to level up their knowledge and their business.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

Ultimately, we are working with human beings, and we have to keep that in the front of our minds when we interact with people. An overall understanding of psychology, being personable and developing relationships are all key to being as complete as possible in this space.

How’d you build such a strong reputation within your market?

I believe my reputation developed through years of consistent hard work and ensuring that I treated each and every client as equally as possible. It’s very easy in this space to get caught up and those clients that we can market ourselves with most easily and forget that each and every client is important.

What comes around goes around and if each client is treated fairly and equally, you’ll have an endless loop of referrals to your business.

Providing countless amounts of free content over the years also allowed me to establish myself in the space and provide value.

Lastly, knowledge, results and the ability to adapt to so many different situations allowed me to shine over the years.

Contact Info:

• Email: [email protected]
• Website: integrated-muscle.com
• Instagram: @austinst8
• Facebook: https://www.facebook.com/austin.stout.12/