We recently connected with Austin Armstrong and have shared our conversation below.

Hi Austin, thanks for joining us today. How did you come up with the idea for your business?

www.Syllaby.io is an AI-powered marketing tool that helps business owners streamline their video marketing on social media. I first came up with the idea for Syllaby a little over a year ago and this is how it came to be.

I’ve been doing social media marketing for the past 18 years, I started on Myspace! And 9 Years ago, I started my professional journey working in video marketing for the behavioral health space. I really loved working with therapists and doctors because they have so much incredible information that can save lives, The problems though were that 1. They didn’t know what topics to create content on. 2. They didn’t know what to say on camera. and 3. They didn’t even like being on camera! This led me to eventually start my own social media marketing agency 4 years ago to really help these professionals spread their message and save lives.

My business partner and I, who happens to be a clinical psychologist, developed some really unique strategies to not only consistently work with them to get good content, but create content that would go viral on social media. Our repeatable processes and industry expertise helped us to grow a very successful digital marketing agency working with service-based businesses in many industries. However, with artificial intelligence platforms like ChatGPT and countless other tools coming out, I knew how we have been doing things needed to change. AI was and is coming for what social media marketing agencies do.

So I didn’t want to sit back and wait, I wanted to take action and be the one on the front lines. What we did was leverage AI and our experience working with hundreds of businesses to automate a lot of our repeatable processes for a fraction of the cost. Syllaby 1. Shows you the questions your customers are searching for online. 2. generates you viral video scripts using AI on those questions. 3. Creates a “digital twin”, an AI avatar that looks and sounds like a real human that reads the script so you don’t need to be on camera, and 4. organizes all of your content in a content calendar. Oh, and it costs 1/100 of what we were charging at our agency!

I firmly believe Syllaby has the tools and processes to help business owners and entrepreneurs all over the world create better and faster videos for social media.

Austin, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you.

Can you tell us the story behind how you met your business partner?

I love telling this story! I actually met my business partner because he was my boss! I moved to California 9 years ago, interested in social media marketing and video production. I stumbled into this video marketing agency that specialized in marketing for therapists and addiction treatment centers. I started as an unpaid intern. I saw the bigger vision and loved the work I was doing. A few months later I became a paid intern, then a part-time employee and a full-time employee. My boss had become a mentor to me and this led me to working as head of digital marketing for several drug and alcohol treatment centers which he was a part of. His original agency had failed, but we learned a lot of lessons from that. 4 years ago, I wanted to do a more traditional social media marketing agency. He went in with me as a partner. Syllaby is now our second business as partners and it’s going incredibly well!

How did you build your audience on social media?

TikTok changed my life haha! So shortly after starting my social media agency, TikTok had become the hottest new thing. I’m a big Gary Vaynerchuk(Gary V) fan, and he was telling us over and over again you need to get on TikTok! So I finally said UGH, fine Gary, I’ll try TikTok. A few months later it clicked. I had figured out how to grow on TikTok by edu-taining about the services my agency offered and the experience I had. I grew so quickly that it led to amazing speaking opportunities all around the country and dozens of podcast interviews about how business owners could leverage Tiktok to grow their businesses.

However I didn’t just want to be the “TikTok guy” but rather a vertical video marketing specialist. So, I just sort of figured out all of the other major platforms. This year alone I’ve seen pretty crazy growth across the board gaining over 2 million followers across Tiktok, YouTube, Facebook, and Instagram!

The type of content I started creating that really helped my account explode was about useful websites. I would have silly opening hooks like “these 5 websites feel illegal to know!” But it would of course be pretty basic but very useful websites people hadn’t heard of before.

This turned out to be an incredible opportunity for me. As so many AI websites started to pop up, it was a natural pivot for me to start sharing useful AI websites. I had built a massive marketing engine talking about useful AI websites, as I was in the middle of creating my own!

Contact Info:

• Website: https://www.syllaby.io
• Instagram: https://instagram.com/socialtypro
• Facebook: https://www.facebook.com/Owwstin/
• Linkedin: https://www.linkedin.com/in/austinarmstrong90/
• Twitter: https://twitter.com/socialtypro
• Youtube: https://www.youtube.com/@socialtypro