Alright – so today we’ve got the honor of introducing you to Auri & Michael Cuan. We think you’ll enjoy our conversation, we’ve shared it below.
Auri & Michael, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
Just Juice is a health-conscious Cold pressed Juice and Smoothie bar that focuses on serving healthy and delicious all natural Juices, Smoothies, Bowls, and more to help our customers make the most of their day while bettering their health.
We’ve entirely transformed the juice bar experience, offering total ingredient transparency by eliminating hidden fillers, unnecessary sugars, processed ingredients, and artificial flavors from our menu. Our cold-pressed juices, smoothies and bowls are made without any mystery ingredients. Just clean, healthy eating that tastes just as good as it makes you feel.
We go above and beyond to be environmentally sustainable. All our juices are packaged in glass bottles, no plastic whatsoever. We recycle all the pulp created in the making of our cold-pressed juices and is used to create compost. We use compostable, paper, and recyclable packaging for our products.
At Just Juice we believe in a different approach to making juice, the cold-pressed way. Cold-Presses first ground the produce into pulp, then the juice is extracted by pressing the pulp under thousands of pounds of pressure. This method keeps more vitamins and minerals in your juices, resulting in a healthier you! At Just Juice we only use Goodnature cold-press machines because it’s the greatest way of extracting the best flavor and nutrients of the raw fruits and vegetables in the juices we provide to you.



Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Michael and I worked in corporate America for many years; I was in banking and Michael was a Tower Crane Operator.
It wasn’t until we became parents that we developed an interest in learning about the foods we consume and how toxic and detrimental most products are to our health. Our goal has always been to provide our children with true whole foods, and we wanted to do the same for our community.
Michael started making juices at home for our boys, family, and friends. He played around with recipes and did lots of research on finding the best techniques and machines to use. Once we got our first GoodNature Cold-Pressed machine he curated our staple recipes. We began to sell our juices at a local farmers market, where we grew many loyal customers, who until this day continue to support us.
What we’re most proud of is seeing how much everyone loved our juices, and how they genuinely made people feel better. That inspired and pushed us to open our very own juice truck. We worked on designing our truck. Lots of hard work, sweat and love went into it; we added more healthy items to our menu and were ready to open. We were a bit hesitant because this all occurred at the beginning of covid, but we truly believed that our juices would not only help boost people’s immune system, but also improve our community’s well-being.
We’ve scaled to where we’re at today because we’ve always strived to be the best we can be, and simply by being kind to everyone and providing the best service. We build connections with everyone who visits us. We only use the highest quality Good Nature Cold-Pressed machines, we bottle our juice blends in glass bottles, and we always go above and beyond to be environmentally sustainable.



Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
We like to watch YouTube videos by successful entrepreneurs like Jim Rohn, Ed Mylett and Tony Robbins to name a few. It’s great because you can learn so much from people who have accomplished what you are trying to do. Hearing their stories on how they became successful is always inspiring because you see how everybody must go through ups and downs and that everything is just a process. You just need to have the right mindset and do the things you know you need to do even when you don’t want to. You must consistently work on yourself and push to be better every day.
How’d you build such a strong reputation within your market?
For us, being 100% transparent and simply providing high quality items has helped build a reputation in our market. What our customers love about us is that our ingredient lists only consist of 100% fruits, 100% vegetables and 0% anything else! Our juices always stand out because we only bottle in glass!
Providing high quality items has always been our goal, but something we put above that is being kind and genuinely speaking and listening to everyone who visits us. We’ve built and continue to build lasting connection with so many people.
Contact Info:
- Website: www.justjuicemia,com
- Instagram: @justjuicemia
- Facebook: @justjuicemia
- Yelp: https://www.yelp.com/biz/just-juice-mia-miami-3

