Alright – so today we’ve got the honor of introducing you to August. We think you’ll enjoy our conversation, we’ve shared it below.

August, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Cooking first started for me as a stress reliever. The kitchen was my safe space — whenever life got heavy, that’s where I went to clear my mind. But honestly, I’ve loved cooking since I was a kid. I was always the one in the kitchen with my grandma during the holidays, trying to help with the meals even if she didn’t really need me there. I just loved being part of it.

The real “lightbulb moment” came when I cooked my first Thanksgiving dinner for my family by myself. Everyone loved it — even my grandma, and she doesn’t hand out compliments easily! That’s when I knew this wasn’t just something I enjoyed, it was something I was meant to do.

Now, becoming a caterer is no easy thing. There’s so much more to it than just making great food. You’ve got to worry about state rules, regulations, licensing, all the business details — plus the planning, the setup, the presentation, and the timing. People eat with their eyes first, so every part matters from start to finish.

My husband has been my biggest supporter through it all. There were definitely times when I wanted to give up and just say “forget it,” but he never let me. He always reminded me why I started — to make people happy through food. Because no matter what’s going on in someone’s life, you’ll always remember how that good meal made you feel. That’s what I love most — making someone’s day a little brighter with my food.

I may not be booked out every weekend or every month, but every single catering I do is made with all of me. I put my energy, love, and effort into each dish because that’s what my customers deserve.

When I finally launched my business, the support was unreal. It was everything I imagined and more. And to top it off, something crazy happened that day — I actually ran out of gas while making deliveries! But even that didn’t stop me. Every customer still got their meal, and everyone loved it. That moment reminded me that no matter what happens, I can push through — because this is what I’m meant to do.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

For those who don’t know me yet, I’m a caterer who truly cooks from the heart. Cooking has always been more than just making food for me — it started as a stress reliever, a way to escape and find peace. I realized early on that I had a real love for it. Growing up, I was always in the kitchen with my grandmother, helping her prepare our big family holiday meals. Those moments taught me that food isn’t just about feeding people — it’s about love, family, and connection.

My passion really came full circle when I cooked my very first Thanksgiving dinner for my family all on my own. Everyone loved it, even my grandma! That moment gave me the confidence to turn what I loved into something bigger — and that’s how my catering journey began.

As a caterer, I provide full-service meals for events, private dinners, and special occasions. I focus on flavor, presentation, and creating experiences that feel personal and memorable. My goal is to make every customer feel special — whether it’s an intimate dinner for two or a large celebration. I believe people eat with their eyes first, so I pay attention to every detail, from setup to service. It’s not just about serving a meal — it’s about creating a moment that brings people joy.

What sets me apart is the heart and energy I put into everything I make. I don’t just cook — I pour all of myself into my food. Every dish is made with intention, care, and a little bit of soul. Even when things don’t go perfectly (and trust me, in catering, something always tries to go wrong!), I stay focused on delivering great service and great food. My husband always reminds me to keep going, and that’s exactly what I do — because seeing someone smile after that first bite makes it all worth it.

I’m most proud of how far I’ve come and the support I’ve received along the way. Launching my business was one of the best feelings ever — and even when I ran out of gas making deliveries on launch day, I still made sure every meal got delivered and every customer was happy. That’s just who I am — no matter what happens, I’ll find a way to make it work.

What I want people to know about me and my brand is that everything I do comes from the heart. I’m not just here to sell food — I’m here to make memories, spread love through my dishes, and give people something to smile about. Every catering I take on, big or small, gets all of me. And I think that’s what my clients feel when they taste my food — they can taste the passion, the care, and the joy that goes into every bite.

Have you ever had to pivot?

Pivoting is something that happens often in the catering world. It’s not always about big, dramatic changes — sometimes it’s about small adjustments that keep you moving forward. As a caterer, I’ve had to learn how to adapt constantly. Whether it’s changing my menu based on what’s in season or adjusting to new food trends, every pivot helps me grow and stay connected to my clients’ needs.

But there are also times when the pivot goes beyond the kitchen. Right now, we’re living in a world where so many people are struggling — trying to find stability, peace, and connection. As a business owner, I think about that a lot. It makes me ask myself, how can I promote my business when people are going through so much? That’s when I shift my focus from profit to purpose.

For me, that means giving back in any way I can — whether it’s through food, small gestures of service, or community support. I want my clients and community to know that no matter the circumstance, Veronique Cuisine is here for you. Food has a way of bringing comfort, love, and togetherness, and if I can use my gift to do that — even in tough times — then that’s the kind of pivot I’ll always be proud to make.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I’ve had to unlearn is that family and friends will be your first and strongest supporters. Unfortunately, that’s not always the case. When I first started my business, I assumed that the people closest to me would be the ones cheering the loudest, placing orders, and helping me spread the word. But the reality was different — and at first, that was really hard to accept.

It took me some time to realize that support doesn’t always come from where you expect it. Sometimes, it’s complete strangers who show you the most love and believe in what you’re doing without hesitation. That taught me not to take it personally and not to let it discourage me. Everyone has their own lives, their own priorities, and that’s okay.

Once I stopped focusing on who wasn’t showing up and started appreciating the people who were, my whole mindset shifted. It pushed me to keep going, to build my brand for me and for the people who truly connect with my food and my story. That lesson taught me resilience — to keep showing up, even when the support doesn’t look like what I imagined.

Contact Info:

• Website: https://linktr.ee/veroniqueenterprise
• Instagram: veroniquecuisine_
• Facebook: Veronique Cuisine
• Linkedin: August Williams

Image Credits

DreamPixx