We caught up with the brilliant and insightful Audrey Rose a few weeks ago and have shared our conversation below.

Hi Audrey , thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Breaking Free from Cookie-Cutter Strategies: The Power of Soul-Aligned Business

Most business coaches and strategists focus solely on external tactics—funnels, marketing trends, and sales strategies—without addressing the deeper, more critical element: alignment. That’s where I do things differently. Instead of forcing entrepreneurs into rigid, one-size-fits-all business models, I guide them to realign with their soul’s mission first, ensuring their strategy is an extension of their essence rather than a struggle against it.

I’ve worked with countless spiritual entrepreneurs who have followed every “proven” strategy only to feel drained, disconnected, and unsuccessful. One client came to me completely burned out from launching courses that weren’t selling. She had invested in high-level business coaching, had all the right systems in place, and yet, something felt “off.” When we dug deeper, we discovered that the offers she was trying to sell weren’t truly aligned with her purpose—they were built on what she thought she should be doing rather than what she was meant to create.

Through my Frequency Activation & Soul Remembrance Codes methodology, I helped her reconnect with her unique energetic blueprint, strip away the noise of external advice, and create an offer that actually felt like her. Within weeks, she launched from a place of pure alignment, and for the first time, her audience responded effortlessly—no heavy pushing, no endless social media burnout, just flow and results.

The industry often teaches that success comes from relentless strategy and scaling, but I believe the opposite: Success comes from remembering who you are, aligning with your natural energy, and building from that space. That’s what I do differently, and it’s why my clients don’t just create businesses—they create legacies that feel like home.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Helping Spiritual Entrepreneurs Build Businesses That Feel Like Home

I’m Audrey, and I help spiritual entrepreneurs break free from cookie-cutter business strategies and create soul-aligned businesses that attract their dream clients with ease.

I didn’t start out in the coaching space—I actually began my journey as a virtual and executive assistant back in 2017, supporting entrepreneurs with their launches, systems, and backend operations. That experience quickly evolved into running an agency, where I built funnels and structured launches for coaches, course creators, and thought leaders. But over time, I noticed something: Even the most “strategically sound” launches often failed—not because of a lack of effort, but because the energy behind them was misaligned.

Many of my clients were following blueprints that worked for someone else—but not for them. They were launching offers they didn’t love, marketing in ways that felt forced, and wondering why they weren’t seeing the success they desired. That’s when I realized: The missing piece wasn’t more strategy—it was alignment.

What I Do & Who I Serve
Now, I guide female spiritual entrepreneurs through my Frequency Activation & Soul Remembrance Codes methodology to help them reconnect with their soul’s mission, clear subconscious blocks, and build businesses that actually feel GOOD to run. My work is a blend of energetic alignment and practical strategy—because a business needs both to thrive.

I offer:
✨ Soul Remembrance Business Mentorship – A deeply transformative container where I help entrepreneurs strip away misaligned strategies, reconnect with their unique energetic blueprint, and build a business that reflects their highest calling.
✨ Launch Strategy & Business Structuring – Helping clients craft soul-aligned offers, map out their client journey, and implement the tech, funnels, and automation they need to scale with ease.
✨ Done-for-You Systems & Branding – From pre-built funnels to done-for-you graphics and messaging, I provide the backend support so my clients can focus on their genius.
✨ The Launch Creative (TLC) Community – A space where spiritual entrepreneurs can receive ongoing support, mentorship, and connection with like-minded women.

What Sets Me Apart?
Most coaches focus either on strategy (funnels, marketing, sales) or energy work (alignment, manifestation, healing). I bridge both.

I help my clients activate their Soul Remembrance Codes—which means tuning into their own energetic blueprint instead of trying to fit into a business model that doesn’t align with them. From there, we craft the strategy that supports their unique flow, ensuring that everything they create—offers, messaging, sales, and systems—feels deeply in sync with who they are.

What I’m Most Proud Of
I’m most proud of the transformations my clients experience. I’ve had women come to me on the verge of giving up, feeling like nothing was working, only to rediscover their magic, realign with their true purpose, and launch businesses that feel effortless and expansive.

One of my favorite client stories is a woman who had spent years launching programs that never felt quite right. She was making sales, but she wasn’t fulfilled—and her audience could feel that disconnect. We worked together to uncover what she was truly meant to do, stripping away what wasn’t aligned and building her offers from a place of deep soul connection. Within weeks of making that shift, her business took off. She felt in flow, clients came with ease, and for the first time, she wasn’t pushing—she was simply allowing.

That’s the magic of working from alignment.

What I Want People to Know About My Work
If you’ve ever felt like you’re doing all the right things but nothing is working, or if you’re struggling to build a business that actually feels like YOU, then I want you to know—you’re not broken. You’re just out of alignment.

Your business isn’t just about strategy—it’s a remembrance of who you are and what you’re here to do. My work is about helping you unlock that remembrance and translate it into a business that feels like home.

I’d love to support you on your journey. If this resonates, you can start by downloading my free Soul Remembrance Activation Guide to reconnect with your higher self and gain clarity on your next steps. 💫

How about pivoting – can you share the story of a time you’ve had to pivot?

The Pivot That Changed Everything: From Business Strategy to Soul Alignment

For years, I was known as the go-to person for launches, funnels, and strategy. I had built a successful business helping entrepreneurs launch their offers, set up automations, and streamline their backend systems. And by all industry standards, I was doing well.

But something felt off.

At the end of last year, I finally admitted to myself that I wasn’t fully aligned with what I was doing. It wasn’t that I didn’t love supporting my clients—but deep down, I knew I was meant for something more. I wasn’t just a launch strategist or funnel builder. Those were skills I had mastered, but they weren’t my identity.

So, in October, I hired a spiritual mentor. And that’s when everything started to shift.

Little by little, I started seeing the truth. My business had significantly slowed down, and I kept thinking to myself: If this was truly meant to be, it wouldn’t feel this hard. I had built a business around what I was good at, but maybe I was going about it all the wrong way. That’s when it hit me—it’s not just about the strategy, it’s about the alignment. And that realization changed everything.

Over the next few months, I allowed myself to surrender to the process. I stopped forcing myself to fit into the role of “business strategist” and started embracing what had always been there: My ability to help women remember who they truly are, activate their soul’s mission, and create businesses from a place of deep alignment.

It wasn’t an overnight shift—it was a slow unraveling, a peeling back of layers. And it wasn’t until this year that I truly stepped into it fully. Now, every day, I embody this new way of doing business—one that isn’t just about strategy, but about soul remembrance, energetic alignment, and helping women build businesses that feel like home.

I still do strategy. I still build funnels and help clients launch. But now, it’s different. Now, I help them create from a place of alignment, flow, and truth. Because when a business is built from that foundation, success becomes inevitable.

That’s the pivot that changed everything.

We’d love to hear a story of resilience from your journey.

Resilience: Trusting My Intuition & Stepping into Soul-Aligned Leadership
Resilience isn’t just about overcoming obstacles—it’s about trusting yourself, even when the path isn’t clear. And for me, that journey has been deeply intertwined with embracing my spirituality in business.

I have always been spiritual. Even before I consciously incorporated it into my work, it was always there. When I worked with clients, I could feel their anxiety, sense their blocks, and intuitively guide them through experiences that helped them reconnect to their peace. Whether through meditation, energetic shifts, or deep conversations, I was already doing the work—but I wasn’t leading with it. Instead, I led with strategy.

For years, I built my brand around solving problems—tech struggles, launch frustrations, funnel breakdowns. And while I was great at those things, I started noticing something: Even the most perfectly planned launches could fail if the person behind them wasn’t aligned. The ones that worked weren’t just about strategy; they were about energy, belief, and alignment.

That realization was both empowering and terrifying. If alignment was the missing piece, why wasn’t I leading with it? Because I was afraid. Afraid of being too “out there.” Afraid of shifting away from what I was known for. Afraid that people wouldn’t take me seriously if I talked about frequency, intuition, and soul remembrance in the same breath as business.

But resilience isn’t just about pushing forward—it’s about having the courage to stop, reassess, and step into what’s true, even when it feels risky.

So, I did.

I started leading with what had always been there—the deep energetic work, the ability to feel what my clients needed beyond their words, the soul alignment that makes launching and business actually work. I stopped trying to fit into the mold of a strategist and embraced what I actually am: a guide who helps entrepreneurs unlock their soul’s codes, align with their mission, and build businesses that feel like home.

And the most incredible thing? Once I made the shift, everything started flowing. Clients who had been stuck suddenly started selling with ease. Business owners who had been forcing launches started attracting aligned opportunities effortlessly. Because the truth about launching isn’t just about strategy—it’s about alignment.

That’s what resilience looks like for me. Not just sticking with what’s safe, but trusting myself enough to evolve, even when it means stepping into the unknown. And now, I help my clients do the same.

Contact Info:

• Website: https://www.thesoulshinecreative.com/
• Instagram: https://www.instagram.com/the_soulshine_creative
• Facebook: https://www.facebook.com/TheSoulShineCreative

Image Credits

Lauren Nicole Peters