We were lucky to catch up with Aubridginey Jackson recently and have shared our conversation below.

Hi Aubridginey, thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

Pheww!! The thought process behind starting my business comes into play as being mother of three and expecting my fourth, a military wife to husband in the army away on duty and work was just so hard to balance in a new state and no family to help with childcare, I became overwhelmed because in the corporate world jobs do not cater to the terms of family and trying to see about my family and work a job not willing to work with you is something that just doesn’t happen, so I had to put my dreams into play and go off faith and just go for it! At an early age I knew I was going to be my own boss because I just couldn’t fathom always working hard to fatten someone else’s pockets. So my husband Dedric introduced the name to me and I put it play with the logo and everything just continues to fall into place. Start up was 2016 and everything was step by step I was scared at first but the God I serve I knew it was my time to step out on faith and by year 2020 I was ready and I launched and haven’t looked back since!

Aubridginey, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Art and creativity comes from being different. I have always stood out and been cut from a different cloth than the average. Urare Cosmetics slogan is “Real is Urare”. Nothing is wrong with being different it’s Rare. I’m excited about our growth as a business and a company From new collections and expanding the brand to other business ventures. Where we are professionally was not easy because being an entrepreneur you always have to leave room for growth and learning as well as not be afraid to fail. Lessons I have learned along the way is to take chances on your ideas not always seek the approval of outside sources, don’t let the Dream killers stop your vision. What I want the world to know about my brand is stay tuned this brand is about too take off I’m speaking multi millionaire status over my brand my story is still being written so to know me is too love me. I have over come so much in life from starting things and letting people control my narrative leading too me stoping to wanting to give up but look at me now! I did it ! I took my own advice and took a chance on me at one of the lowest points in my life during Covid and being on Lock Down at Fort Bragg and having postpartum depression with 4kids like I said I Asked God to help me and I Did It!

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy of growing my clientele was actually using the products and advertising what my products are and getting involved. I also recently started content making videos with the workers and my children advertising our products. Marketing and advertising is the way to go be fun be creative!

We’d love to hear the story of how you built up your social media audience?

Building an audience can be tricky but once you know your niche you will then learn how to start advertising and making content! My clients started out reaching too military moms and stay at home wives and started catering to needs and wants as well as branching off too family’s and different things I looked for in a business of retail and customer service.

Contact Info:

• Website: Urare-cosmetics.com
• Instagram: https://www.instagram.com/urarecosmetics/
• Facebook: https://m.facebook.com/UrareCosmetic

Image Credits
Urare-graphics