We were lucky to catch up with Aubrey Silva recently and have shared our conversation below.
Aubrey, thanks for taking the time to share your stories with us today What do you think matters most in terms of achieving success?
I think success comes down to a mix of hard work, great relationships, and always putting people first. In the wedding world, the little things matter a lot and it’s those extra touches that really make a difference.
Hard work is just the baseline. You’ve also got to surround yourself with the right people. Having a strong, reliable team who shares your values is everything. I’ve learned that no one does this kind of work alone you need people who’ve got your back and your clients’ backs, too.
And since we’re in a service-based industry, taking care of our clients is non-negotiable. Going above and beyond isn’t just something we say, it’s how we operate. Whether it’s grabbing a last-minute items from a tore or completely resetting a ceremony space because of surprise weather, we just make it happen (and usually with a smile and fulled by caffeine).
One of my favorite moments was when a bride’s grandma hair and makeup artist flaked. one of our team members stepped in and did makeup and hair for her. That’s the stuff people remember.
Kindness, even when things go sideways, goes a long way. Mistakes happen, but how you respond is what people remember. And if you can respond with kindness and grace? That’s a win every time.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I have always known I wanted to work in events. There’s something about creating experiences that bring people together that has always felt meaningful to me. So, I pursued a degree in hospitality and spent my early years interning and working for a wide variety of event companies. I wanted both the education and the hands-on experience—because in this industry, you need both. That foundation gave me the confidence and clarity to start my own company.
Today, I run Curated by Grace + White, a luxury wedding planning company that designs and produces events in Napa, Tahoe, Sacramento, and beyond. We specialize in full-service planning with an emphasis on thoughtful design, standout guest experiences, and smooth, stress-free logistics. Our clients are often busy professionals who want a highly personalized wedding but don’t have the time or bandwidth to manage every detail—and that’s where we come in.
What sets us apart? Reliability, resourcefulness, and our ability to get things done calmly and with grace, even under pressure. We are the team you can count on to keep everything running behind the scenes so our clients can stay present and actually enjoy their day.
The thing I’m most proud of is our team. Each planner brings their own strengths and personality, but we all share the same heart for service. We care deeply not just about the details, but about the people. We’ve built something really special together, and I know we couldn’t do what we do without each other.
At the end of the day, I want potential clients to know that we care about your story, your vision, and your peace of mind. We’re here to be your advocates, your sounding board, your design experts, and your calm in the chaos. We don’t just plan weddings we create memories that will last a lifetime.
Where do you think you get most of your clients from?
Over the years, we’ve found that referrals are, hands down, the best source of new business. There’s something incredibly powerful about a couple or vendor saying, “You have to work with them.” It means we didn’t just meet expectations we exceeded them. And in this industry, where trust is everything, that kind of word-of-mouth carries more weight than any ad ever could.
Most of our clients come to us because someone they trust whether it’s a past couple, a photographer, a venue manager, or even a guest at a wedding had a great experience working with us. Referrals are meaningful because they’re rooted in real relationships and real results. They come from people who have seen how we work under pressure, how we care for our clients, and how committed we are to getting it right.
We don’t take that lightly. Every wedding is an opportunity to not only serve our current clients but to earn future ones. We treat every vendor like a partner, every guest like they matter, and every client like family because we know that’s what builds lasting trust and long-term success.
At the end of the day, referrals aren’t just good for business they’re a reflection of the kind of business we strive to be.
We’d love to hear about how you met your business partner.
Sara and I met through the industry years ago she was working at a venue where I was planning a wedding. From the very beginning, we clicked. She was sharp, calm under pressure, and had that same attention to detail and client care that I valued so much. When she decided to branch out and start her own planning business, we stayed in touch, and I shared some honest insights about what had worked for me and the lessons I learned the hard way.
As time went on, we kept finding ourselves in conversation, swapping stories, offering advice, and cheering each other on. Eventually, it became clear that we had the same values, the same vision, and a similar approach to how we wanted to serve our clients. So, we decided to merge our talents and experience into one company.
That decision was one of the best things we’ve done. Now, with two strong perspectives and complementary strengths, we’re able to serve our clients at a higher level and grow something we’re both really proud of. It’s been such a rewarding journey, and I’m grateful that a chance industry connection turned into a true partnership.
Contact Info:
- Website: https://curatedbygw.com
- Instagram: curatedbygw
- Facebook: curatedbygw
- Twitter: curatedbygw
- Yelp: https://www.yelp.com/biz/curated-by-grace-white-sacramento-2
- Other: tik tok: curatedbygw
Image Credits
Ashley baumgartner
ryan greenleaf
kayleigh taylor
Kaylee Chelsea Photography