We recently connected with Asli Mohamed and have shared our conversation below.
Asli , looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Our mission is to provide a diverse range of luxurious and effective natural products that are both adaptable and multifunctional. We believe that high-quality, natural care shouldn’t be a luxury reserved for a select few. For instance, our body butters double as hair moisturizers, and our shampoo also serves as a body wash. We are committed to making premium, natural ingredients accessible to people of all income levels, emphasizing that self-maintenance is as essential as self-care. As a Black female-owned company, we are dedicated to bridging the gap and ensuring that everyone can experience the benefits of natural products.
Asli , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I entered the natural beauty industry after transitioning to natural skin and hair care products for myself. At the time, there were limited small businesses catering to a wide range of hair and skin types. Frustrated by the lack of suitable options and the high costs, I decided to delve into herbalism and formulation school. This path was a natural extension of my background in health and wellness.
What began as a personal journey soon evolved into creating products for friends and family, which led to more requests and recommendations. While living in London, England, I launched a website, joined Etsy, and participated in farmers’ markets, where I discovered a deep passion for formulation.
After relocating to Belize, Central America, I set up a homestead where we grow many of the tropical ingredients used in our products. It’s a dream come true to harvest ingredients like cacao and moringa from my own land and incorporate them into my formulations. Our homestead is fully organic, designed as a food forest with medicinal plants and trees interspersed.
My goal has always been to offer high-quality, clean, effective, and affordable products. Each order fills me with joy, and I celebrate with a happy dance. Knowing that I grow much of what goes into my products is my greatest pride and joy. At Malmal, this isn’t just a business—it’s my passion. I pour love into every jar and bottle, striving to spread joy through self-care and maintenance.
Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.
My journey with manufacturing started with learning the basics of formulations. Then studying herbalism. Combined this has been a great foundation for me to continue to build on.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Combination of knowledge in my field and my focus on delivering excellent costumer service has really helped build my reputation.
Contact Info:
- Website: https://www.malmalbyaslim.com
- Instagram: malmal_byaslim
- Facebook: authentic Malmal
- Twitter: n/a
- Youtube: n/a
- Yelp: n/a
- Soundcloud: n/a
