We recently connected with Asic and have shared our conversation below.
Asic, appreciate you joining us today. What were some of the most unexpected problems you’ve faced in your career and how did you resolve those issues?
I have had an absolutely outstanding career in music so far, of course i’m not anywhere near where i’d like to be, in fact it still feels unfair to call it a career because i can’t pay my bills with it quite yet. But the amount of lives I’ve been told I have saved with my music has made it for me a career, a job, a mission, assigned by god. I’ve had many amazing people brought into my life and in this specific event that person is William Adam Horlacher, he went by ProdByTremor or Tremor, or as me and my friends knew him, will. Will met me when i was at my lowest point in life, broke, living off other people, addicted to all sorts of things, just a mess. Will was a producer, and the second he heard from one of our mutual friends that i made music, he decided he was gonna love me. And he did, me and will went on to spend a little over a year spending evening single week together 1-5 times a week, and we’d have studio sessions, we’d invite all the homies, get a sack, get some brews, and we’d go crazy for a few hours. We did it for months and it was absolutely incredible, Will got to watch me perform the songs we made at some of my biggest shows ever. Will had an accident in the end of 2023 which really altered his brain chemistry and he was just still such a beautiful human, the most happy person ever, but after the accident he began to struggle to understand the concept of boundaries in my opinion and Will pushed passed mine a lot and in January of 2024 we had somewhat of a falling out and kept our business strictly music, and on the night of February 7th we had an intense dispute and I had said some horrible and unforgivable things to Will, things like “I hate you” “i don’t ever want to see you again” “all you do is ruin things.” I then woke up to a call a few hours later from one of my best friends. On February 8th of 2024, William Adam Horlacher drove to HorseShoe Bend in the grand canyon, he lit some candles and meditated, he turned off his phone and Will did a backflip off the grand canyon, and took his life. The set back in my career at that point is only imaginable, but it didn’t kick in until about 2 months later, i had to keep it together because 2 days after Will took his life. I had to preform the biggest show of mine, the one me and William had spent all that time working so hard to make happen. And it was incredible, because although i couldn’t see Wills face in the crowd, I could feel his presence on that stage. I ended up going on tour a month later, and that’s when everything hit me and fell apart. I wasn’t Asic anymore, I couldn’t get on a stage and feel happy or normal, or okay at all for that matter. I would panick, and shake, sometimes cry, i would lose my breathe before speaking. It began to feel unfair to me and wrong to be preforming these songs that Will produced when Wills dead. It hurt once I realized I was constantly having to imagine Will at the bottom of that 1000 ft drop.
It’s been a little over a year, and I am more ready than ever to get back to being Asic. Over coming it was difficult as i’m sure you can imagine, but it made for a one and only life experience as well as an incredible journey to self discovery and i’m still learning more everyday. i’ve been fortunate to have a such incredible people in my life supporting me the last year as well as an incredible fan base made of my best friends and people i’ve never met from all over the world. i’m growing each day.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Asic, I’m 19 years old, I’m from Broward County, Florida and I currently live in Utah, and I am an artist. I mainly indulge in Hip/Hop and Rap music, but I take pride in the fact that I am a multi genre artist, with music ranging from Rap to Folk, to country, to alternative, to classical. The discography says it all. I got in to the industry when i was about 11-12. I always loved music, since elementary school I had been playing instruments, I had take. choir, growing up I was always watching the videos of people doing rap challenges on youtube and really that’s what opened that door for me. When I was 11 years old I lost my father, and that really changed my life and just my outlook on life in general. In that time I felt that I had lost my point in living, and feeling that way at 11 years old is difficult, it’s hard, it’s confusing, it’s scary, it’s overwhelming. At 11 years old I thought i could no longer feel, and I felt that for a long time. I began to do drugs, i would do things like cut myself or burn myself. I would pray to god that I didn’t have to wake up the next day. One day I saw a video of this guy with purple hair, he went by DempseyRollBoy If i remember correct. He was freestyling, about feeling the same way I had been feeling. And hearing him rap and sing about it made me feel good, and while that was also confusing to me, I knew I wanted to try it. So I began to write music like it, I had soon after found artists like Xxxtentacion, Phora, SadBoy Prolific. And I just kept writing every time I felt that way. I had some good friends that were friends with a kid named Junior Cruz, he was also making music at the time. Our town was small so if you make music good or bad people talk about it pretty quickly. I had only ever heard good things about Junior so I decided to reach out to him one day to ask what he does to record and release his music. He then invited me over to his house to explain and give me a run down and the rest is history. We went from making songs in his bathroom to opening shows on stages we could’ve never imagined for some of the biggest artists of our generations history.
As far as discipline goes. I would have to honestly say, I think that’s what I lack right now. To make it in this industry you have to work hard. You have to be consistent. You have to push your music and content. you have to pay to play, you have to interact. It’s hard to maintain that balance of life and trying to make this your life. I’ve been going at this for 8 years now and I’m still not even close to making it that far yet. But i’ve also had to slow down to focus on my life and myself and my health, which is a set back, i haven’t yet learned that balance at which i can keep my life steady and stable while giving my absolute all to push this music every single day.
Although I have accomplished great things, my most proud moment will always be the show i preformed on February 10th of 2024, although everything in my life has just fallen apart, I preformed that show like it was the only thing i knew how to do. I preformed in one of the biggest and most popular venues in SLC, and it was sold out, the room was completely filled front to back, even lined up out the doors, i had people fighting each other to be able to watch me, and the screams and smiles I got that night were life changing. If there’s anything to know about me, it’s this. While I make music because it has saved me, it’s not the creation of music that saves me. It’s the knowing that my music, my emotions, my feelings, will be validated by someone else and help someone else who may feel similar or the same. And in some cases it may even teach others about emotions and feelings they didn’t know they had. I take pride in how real and relatable my music is but i also like to have fun and i like my listeners to enjoy that to.
Is there a particular goal or mission driving your creative journey?
When I was 16, my answer to this question would have been “to prove to my dad that I can be great, to make it for him since he can’t be here to see.” And while that still plays a large roll in my drive, I’m no longer 16.
My goal with my career, is to be great, to touch millions if not billions of people with my music, to do shows that are so big I can’t hear myself singing, just the crowd singing back. To work with some of the greatest artists. To sign my name on walls that only legends can sign. To give my woman the life she deserves, To pay my bills and my moms bills and my brothers bills with this, to reach the hall of fame. To prove to William Adam Horlacher, that he was right about me. And he didn’t do all that work for nothing.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
I’d say the biggest thing that non-creatives fail to see is the amount of set backs, and hate, and discouragement we have to go through, just to get even a little bit of a positive return.
You have situations that are minor like the fact that computers don’t live forever, and if you don’t think about it, or you don’t stay prepared, and save ALL of your work to some sort of hard drive device, then one day your computer might crash and there goes all of your hard work. Losing all of that can feel really discouraging, i’ve seen it make artists quit music for good, i’ve seen it make artists cry, it’s caused me to be upset beyond recognition. It’s hard to lose everything you’ve worked so hard on. But for the artists that love and want this life, it’s just motivation to be a greater version of yourself. Doesn’t eliminate the fact that it’s a tremendous set back.
But then we have the more serious situations that unfortunately typically stay hidden. The hate, cyber bullying, public cancelling. Social media has made this world a really hard place for anyone but especially people who are trying to get out of their comfort zones. We have AI bullies now. Haters was one thing, you have 1 or 2 people leave a rude comment and you go on. We have literal robots that now come into your comments to tell you how horrible you sound, or how little sense you make, how ugly you are, how you should give up. And the amount of real people that do this now because all these robots make it look okay. People will find someone who has 30 followers and 15 views on their most viewed video of them singing, and they’ll make it a point to private message them and let them know how horrible their video was, how it ruined their day, how they should delete their account and never post again. I myself have dealt with these exact types of messages on numerous occasions. What do you do? Learn to ignore it. This is the one part of our career as an artist that will never ever go away. There will always be people that don’t like it, that have something to say, sometimes harsh, sometimes just hilarious. And at the end of the day, we have to block it all out and keep pushing. It’s cool because when you are capable of doing that, you look “badass,” but when you’re incapable of doing that, when the hate gets to you. Well by this point in time i’d say most of us have seen what happens when someone gets “cancelled.”
Contact Info:
- Website: https://linktr.ee/Asic?utm_source=linktree_profile_share<sid=2b64d75f-a50f-4cd7-b903-a0d394929c19
- Instagram: https://instagram.com/asicofficial?igshid=YjNmNGQ3MDY=
- Soundcloud: https://soundcloud.app.goo.gl/5ox9xXt2Wx5W2P6MA
