We recently connected with Asia Morgan and have shared our conversation below.
Hi Asia, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
The name behind my business is so special to me . The name is a combination of both of my sister’s middle names , my sisters started their businesses years before I did and gave me the foundation and motivation I needed to start mine . My younger sister Myia Morgan is a hairstylist while my older sister India Mann owns a natural/herbal coffee and tea business. Seeing them chase their own individual dreams gave me the confidence to finally chase mine
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I got into the hair selling industry based off of pure frustration on what was offered at the time . I was a senior in college and was looking for quality hair at an affordable price and it was importable to find something that fit my price range . So I took it upon myself to do my research and find vendors . I employed my sisters along with close friends to test try different vendors and textures to help me figure out the best possible quality for my company . After some time I was able to find a vendor that will later make my dreams come true . I am now the owner of daninychole / daninychole.com which sells luxury hair , and hair products such as bonnets and edge control . The problem I have solved for my clients is that they no longer have to break the bank to receive the luxury/quality of hair they desire . What sets me apart is that daninychole runs a sell every month . We love our customers and want to always show appreciation . I want my current and potential clients to know I am a small business . I work hard to make sure I provide quality . Shopping daninychole will allow you to have the best of both worlds
How did you build your audience on social media?
Consistency is key . When it came to building my social media presence I knew I had to be “on my zoom “ . Being able to stay consistent , and motivated is hard . There will be days you won’t see any change or support but just remember even if they don’t like or share your content they see it . the moment I stopped being consistent and focus is when I loose focus /motivation . The time you spend on someone else job making them money spend twice that much time on your own streams of income
We’d love to hear about how you keep in touch with clients.
Since I am a small business I am able to personally reach out to clients . I also have a system on my website which if clients sign up they can receive “points “ for signing up and shopping /buying items which can lead to discounts / free products . My online website also allows me be send out mass marketing emails to keep in contact with clients that visit
Contact Info:
- Website: Daninychole.com
- Instagram: https://www.instagram.com/daninychole?igsh=ZGNjOWZkYTE3MQ%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/profile.php?id=100063752371490&mibextid=LQQJ4d
Image Credits
Michel Martin