We caught up with the brilliant and insightful Asia-miree T. a few weeks ago and have shared our conversation below.

Alright, Asia-Miree thanks for taking the time to share your stories and insights with us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?

Am I happier as a business owner? Well…

I recently had my first experience in Corporate America, and it was eye-opening. After years of running my own business and setting my own pace, I thought it might be a good idea to step into a more traditional role to broaden my expertise in marketing. I quickly realized, however, that the corporate environment was quite different from what I was used to.

From the start, I felt like I stepped into a new world—one filled with unique dynamics and a fast-paced rhythm that took some adjusting. While I appreciated the opportunity to learn and grow in a structured setting, I found myself missing the creative freedom I had as an entrepreneur. There was one day in particular that made me really think about where I felt most at home. I came back from a long day in the field, and I was exhausted—not just physically, but also mentally and creatively. I realized I was giving so much to my job that I had little energy left for my own business, which is where my true passion lies.

That moment was a turning point for me. I recognized that I thrive in environments where I can innovate, strategize, and grow without restrictions. I missed the sense of ownership and the direct connection between my efforts and my vision. It was a valuable lesson that showed me that entrepreneurship isn’t just what I do—it’s who I am.

This experience also gave me a greater appreciation for my fellow entrepreneurs who bet on themselves, take risks, and pursue their dreams with everything they have.

So yes, while my time in a corporate role offered me a fresh perspective and new skills, it ultimately reaffirmed what I knew deep down:

I am happiest when I’m charting my own course, building something that is truly my own! ❣

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hey there! I’m Asia-Miree, and I’m on a mission to help business owners thrive online without the constant hustle.

My marketing journey started in the best classroom possible—right alongside my mom in her 12-year-old coaching business. I watched, I learned, and when life threw some serious curveballs in 2020—the pandemic and my mom’s cancer diagnosis—I stepped up and took the reins. Guiding the business through those challenging times wasn’t easy, but it taught me a powerful lesson: holistic marketing strategies are the key to not just surviving, but thriving online, no matter what life throws your way.

“What are holistic marketing strategies?”

They are comprehensive strategies that ensure every aspect of your marketing efforts aligns with your overarching business goals. They go beyond just a “social media strategy” or isolated campaigns; they encompass everything from your branding, messaging, and customer experience to how you present yourself across every platform, channel, and touchpoint.

Here’s How I Can Help You ↓

Digital Marketing Strategy Intensives: Think of this as your ultimate digital marketing makeover! We’ll dive deep into your current strategy, develop a custom plan, and create an actionable roadmap to smash your goals—all in a single, power-packed virtual session.

Social Media Management: Want to boost your brand’s online presence without feeling overwhelmed? I’ve got you covered. From strategy development and content creation to community engagement and data-driven optimizations, I’ll make sure your social media works harder for you, while you focus on what you do best.

Content Marketing Management: Content is still king, and I specialize in creating and distributing strategic, engaging content that truly resonates with your audience and drives real results. From planning to execution, I ensure your content shines online.

Specialized Services: Need a social media audit, a content shoot, some fresh graphics, or a killer email campaign? I offer all these and more to elevate your brand!

What Sets Me Apart?
I’m all about efficiency, not endless hustle. I prioritize quality content, sustainable growth, and genuine connections over cold, impersonal tactics. My approach is always tailored to your unique needs and challenges, using smart, data-driven strategies that actually move the needle. Most importantly, I understand the juggle—I’m not just a marketer; I’m a business owner, just like you, working hard to build something meaningful.

What Am I Most Proud Of?
I’m proud of the impact I’ve made helping my clients grow their brands and achieve their goals—without burning out in the process.

The Main Thing I Want You to Know:

I’m here to help you build a thriving online presence with marketing that’s smart, not hard. Let’s work together to make your business not just visible, but irresistible to your ideal clients—all while maintaining the balance you deserve.

Find me on Instagram @elevateyourmedianow or visit my website at elevateyourmedianow.net.

How did you build your audience on social media?

Can you tell us the story of how you built your audience on social media? Any advice for those just starting to build their social media presence?

When I first dove into Instagram, my growth strategy was all about collaboration. I knew that partnering with others in my industry would allow me to tap into their audience and showcase my expertise to a broader group of people. So, I made collabs my #1 priority. I committed to doing them weekly for about three months straight. This consistent effort not only helped me reach new followers but also established my credibility in my niche.

Engagement was another key part of my strategy. I actively connected with people in my industry and made sure to get known among my peers. This meant not just following and liking their posts, but genuinely engaging with their content, leaving thoughtful comments, and joining conversations.

I also leveraged the power of sharing. I regularly shared content from other pages on my Instagram Stories and tagged them, encouraging them to repost and boost my visibility. This tactic helped me build relationships and increase my reach by tapping into the established audiences of others.

Advice for those just starting to build their social media presence:

Collaborate and Network: Partnering with others is a powerful way to reach new audiences. Look for opportunities to collaborate with people who have a similar or complementary audience. This could be through joint posts, takeovers, or features.

Engage Actively: Don’t just post and ghost. Take the time to engage with others in your industry. Comment on their posts, join conversations, and build genuine relationships. Your active presence will make you more visible and foster connections.

Share and Tag: Utilize the sharing feature to promote others’ content and tag them. It’s a great way to build goodwill and potentially get your content shared in return, expanding your reach.

Be Consistent: Consistency is key. Stick to your strategy and keep showing up. Whether it’s through collaborations, engagement, or content sharing, regular and meaningful activity will help you build and maintain your audience over time.

Stay Authentic: Finally, be yourself. Authenticity resonates with audiences more than anything. Share your story, your insights, and your passion. It’s your unique voice that will ultimately attract and retain your ideal followers.

Building a social media presence takes time and effort, but with these strategies, you can start making meaningful connections and growing your audience effectively.

What’s been the best source of new clients for you?

For me, Upwork.com has been the best source of new clients. Before I launched my social media presence, I spent about three years focusing on Upwork, where I applied to gigs and built my reputation. I’m proud to say that I have a 100% job success rate and numerous five-star reviews from satisfied clients.

Upwork has been instrumental in establishing my credibility and expanding my client base. The platform allowed me to showcase my skills and deliver high-quality work consistently, which helped me earn repeat clients and referrals. Even as I’ve shifted my focus to marketing myself on social media, I continue to apply for gigs on Upwork. It remains a vital channel for finding new opportunities and connecting with clients who value my expertise.

The combination of a strong profile, a history of successful projects, and stellar reviews has made Upwork an invaluable resource for growing my business and attracting new clients.

Contact Info:

• Website: https://elevateyourmedianow.net/
• Instagram: https://www.instagram.com/elevateyourmedianow/
• Facebook: https://www.facebook.com/asia.thorpe.73/
• Linkedin: https://www.linkedin.com/in/asia-miree-thorpe-9ab791172/
• Youtube: https://www.youtube.com/@yourfavcontentcreator_

Image Credits

n/a