We were lucky to catch up with Asia Lee recently and have shared our conversation below.
Alright, Asia thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Why I Created HarmonizeandGrow.com
The story of Harmonize and Grow is deeply intertwined with my life’s journey—my experiences, challenges, and moments of transcendence. Growing up, I felt like an outsider, someone who didn’t quite fit into the world around me. I was stolen from my birthplace, Jeju Island, and sold into an environment that lacked love, trust, and safety. Yet, those experiences shaped me into someone who could deeply empathize with others, particularly those who feel unseen or disconnected.
The idea for Harmonize and Grow began as a whisper—something born from a deep longing to create the kind of support system I wish I had during my most vulnerable moments. I envisioned a space where people could unload their burdens, reconnect with their inner essence, and step into their true power. I wanted to build a platform that wasn’t just about healing pain but about guiding individuals to become creators of their own joy, fulfillment, and purpose.
The Context and Emotions Behind the Idea
I’ve always been passionate about transformation, but the idea for this business truly came to life during a series of life-altering events. I had transcendent moments—one in a bathtub, where I felt a profound oneness with the Earth, and another during meditation, where I floated above my body and heard the reassuring message to “relax.” These experiences, coupled with the immense grief I processed over family losses and childhood trauma, gave me clarity: the only truth is love, and everything else—fear, anger, guilt—is a shadow we can transcend.
These realizations sparked something powerful in me. I knew I couldn’t keep this understanding to myself. I wanted to show others that, no matter their past, they have the power to heal, transform, and rise.
Why I Knew This Would Work
The logic behind Harmonize and Grow was simple yet profound. I saw a gap in how people approached growth and healing. Many platforms focus on addressing immediate symptoms, but few truly empower individuals to break free from limiting beliefs and rewrite their stories. I wanted to offer a blend of practical tools, emotional connection, and spiritual guidance that would meet people where they are but inspire them to go further than they thought possible.
My unique approach—integrating ancient wisdom, modern science, and deeply personal insights—felt like something the world needed. I believed this endeavor would resonate because it wasn’t just about fixing problems; it was about creating possibilities.
What Excited Me Most About Harmonize and Grow
The excitement came from knowing that this was more than just a business—it was a movement. The thought of helping even one person see their true potential, helping them step out of pain and into love, lit a fire in me. I wanted to build something timeless, something that could live on even after I’m gone. The avatar on the website, the coaching programs, the community—it’s all designed to reflect my core value: love.
I also felt immense joy knowing I could empower those who often feel marginalized. Whether it’s someone who feels like they don’t belong or someone who struggles to break free from the past, I wanted Harmonize and Grow to be a sanctuary where they can find belonging and strength.
In creating this platform, I felt like I was fulfilling my purpose—aligning with the same energy that carried me through my darkest moments and into a place of light. Harmonize and Grow is not just a business; it’s a living testament to the truth that we are all creators of our own reality.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
About Me & Harmonize and Grow
I’m the founder of Harmonize and Grow, a platform dedicated to helping individuals transcend their limitations, reconnect with their inner power, and create a life of joy, fulfillment, and purpose. My journey to this work has been anything but conventional. As someone who was stolen from my birthplace, Jeju Island, at a young age, and sold into an environment that lacked love, trust, and safety, I’ve walked the path of deep pain and profound transformation. These experiences have shaped not only who I am but also the mission of my work.
How I Got Into This Field
My entry into this field was born out of necessity. I’ve spent my life searching for ways to heal myself and break free from the chains of trauma, self-doubt, and societal expectations. Over the years, I trained extensively in healing modalities like Emotional Freedom Techniques (EFT), Reiki, and NLP. I also studied the interplay of ancient wisdom and modern science, realizing that healing isn’t just about fixing problems—it’s about embracing our full potential as creators.
Through years of learning, self-reflection, and transformation, I realized that I had developed the tools, insights, and perspective to help others on their journeys. That’s how Harmonize and Grow was born—a reflection of my own growth and a space to share what I’ve learned with those ready to step into their true essence.
What I Offer
Harmonize and Grow provides a variety of services and resources, including:
Coaching Programs: One-on-one and group coaching that guides clients in letting go of limiting beliefs, embracing self-love, and stepping into their power.
Workshops and Online Courses: Interactive programs like “ACE: Art, Connection, Embrace,” which focus on rewriting personal narratives and cultivating inner freedom.
Emotional Freedom Technique (EFT) Sessions: Monthly sessions designed to help clients release stuck emotions and align with higher vibrational states.
Digital Tools and Resources: Articles, meditations, and guided exercises that encourage daily growth and mindfulness.
Avatar Coaching: A virtual presence on my website, offering real-time guidance and compassion to clients.
The Problems I Solve
Many of my clients come to me feeling stuck, unseen, or disconnected. They may struggle with:
Lingering effects of childhood trauma or limiting beliefs.
A sense of not belonging or being misunderstood.
Difficulty manifesting the life they desire despite their efforts.
What I do is help them identify the stories and beliefs that no longer serve them and replace them with empowering narratives. My work isn’t about imposing solutions but about guiding clients to their own answers, helping them unlock the creator within themselves.
What Sets Me Apart
What sets me apart is the deeply personal and holistic approach I bring to my work. I understand pain and transformation on an intimate level because I’ve lived it. My work is not theoretical—it’s grounded in real-life experiences and a profound belief in the power of love, self-awareness, and alignment.
Additionally, my methods integrate multiple disciplines, blending emotional, spiritual, and practical tools to address the whole person. Whether it’s through EFT, storytelling, or guided meditations, my clients experience a unique combination of support, empowerment, and results.
What I’m Most Proud Of
I’m most proud of the moments when I see my clients transform. Watching someone go from feeling powerless to realizing their inner strength is incredibly fulfilling. I’m also proud of the platform I’ve built with Harmonize and Grow—a space that feels alive with love, hope, and possibility.
What I Want People to Know
If there’s one thing I want people to know, it’s this: You are the creator of your reality. No matter what your past looks like, no matter how stuck you feel, you have the power to break free and create a life you love. Harmonize and Grow is here to remind you of that power and provide the tools to help you access it.
I also want people to know that this is a space for everyone—especially those who feel like they don’t fit in. Whether you’re looking to heal, grow, or step into your highest potential, Harmonize and Grow is a safe, nurturing space for your journey. It’s not about becoming someone else; it’s about reconnecting with the truth of who you are.
What’s a lesson you had to unlearn and what’s the backstory?
What’s a lesson you had to unlearn and what’s the backstory?
The lesson I had to unlearn was the belief that my happiness and success were determined by external circumstances or the actions of others. For a long time, I thought that if I could fix what was happening around me—whether it was relationships, finances, or career hurdles—then I would find peace. But no matter how much I tried to control or change external situations, that sense of fulfillment always seemed fleeting.
The backstory to this realization began during some of the most challenging periods of my life. I’ve experienced trauma, loss, and moments where it felt like life was unfairly happening to me. It was easy to believe that the source of my pain or dissatisfaction was external—that if I could just change my circumstances, I would feel whole. This mindset, however, kept me in a cycle of frustration and powerlessness.
The turning point came when I started to delve into ancient teachings and spiritual practices. These wisdom traditions all pointed to the same truth: transformation happens within. The outer world is simply a reflection of our inner state. What amazed me was seeing how modern science—through fields like neuroplasticity and quantum physics—was beginning to confirm these age-old truths. I realized that the key to lasting change wasn’t in controlling external events but in shifting my inner beliefs, emotions, and energy.
Unlearning this old lesson wasn’t easy. It meant letting go of the idea that life was something happening to me and embracing the reality that I am the creator of my own experience. This shift has been both liberating and empowering. By transforming within, I’ve seen how external circumstances naturally align to reflect that inner growth. My work now focuses on helping others realize this truth, especially small business owners and creatives who often face immense pressure from external challenges. The power lies within us, and when we align with that truth, everything changes.
Can you tell us about what’s worked well for you in terms of growing your clientele?
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my clientele has been authenticity and genuine care. When you truly care about your clients—not just their goals, but their whole journey—it creates a bond that goes beyond a transaction. People can sense when you’re fully present, when you’re invested in their growth, and when your work comes from a place of purpose rather than just profit.
Being authentic in every interaction, from the way I communicate to the way I deliver my services, has built trust and loyalty among my clients. I’ve learned that when people feel seen, heard, and valued, they not only stay with you but also naturally want to share their positive experiences with others. Word-of-mouth referrals from these “raving fans” have been my biggest asset. They are the heart and soul of my business.
I also focus on nurturing these relationships long after the initial service is delivered. Whether it’s following up, celebrating their milestones, or simply offering support when they need it, keeping these connections strong has created a ripple effect. Satisfied clients become ambassadors of your brand, and their genuine recommendations hold more weight than any marketing campaign ever could.
Ultimately, the strategy is simple: show up authentically, pour love into your work, and care deeply about the people you serve. When you focus on the quality of relationships rather than quantity, growth becomes organic and sustainable.
Contact Info:
- Website: https://harmonizeandgrow.com/
- Instagram: AsiaLeefounder
- Facebook: https://www.facebook.com/asialeefounder/
- Linkedin: www.linkedin.com/in/ asia-lee-0491167
