We’re excited to introduce you to the always interesting and insightful Asia Jones. We hope you’ll enjoy our conversation with Asia below.

Alright, Asia thanks for taking the time to share your stories and insights with us today. Do you manage your own social media?

Yes, I manage my own but as someone who manages social media for others, I don’t knock business owners who hire out! Social media take a lot of patience, planning, and experimenting before you get into a groove where you’re able to consistently connect with your audience. Here are a few things I’ve learned when managing client accounts:

Consistency, transparency, and authenticity go a long way to help you create and build client relationships. Sharing that you got it wrong or giving an honest response to a complaint helps people trust your brand. Also, content that you can back up is the best content. You don’t have to be the first but be genuine!

Answer your audience’s questions. Ask yourself what is the one question you get asked about your brand or business all the time, then create social media content to answer those questions. Build off of those questions to create reels, stories, or other posts.

Social media is a great tool for building your audience but it does take some time and commitment!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Asia and I’m passionate about creating engaging content to promote brands and connect businesses to their ideal audience. I love creating written content because I get to learn all about my clients and then use their voices to tell their stories.

My entry into content writing was some parts traditional and other parts unconventional. I graduated from the University of Missouri Journalism School and after that, my first few jobs were outside of my major but the connections I made there would end up being a lot more important than my job title. When budget cuts ended my job as an internal communications writer, I had to do some soul searching to figure out what to do next but the network I created before I entered my field helped me land my first clients!

Since starting my business in 2019, I’ve been helping small and mid-sized businesses and nonprofits grow their communication channels. Most of my clients want to stay consistent with their communication, both internally and externally, but don’t have the capacity. That’s where I step in and provide content that informs readers of company or brand resources, information that presents solutions to communication issues, and provides communication that boosts team morale.

Words that Impact by Asia continues to grow because I’ve realized that content creation really is a service that every brand needs on some level! The number one thing I hear from my clients is that my work helps them by allowing them more time to work on other aspects of their brand and to continue growing their business. I’m looking forward to growing my team and expanding my offerings to be even more impactful!

How’d you build such a strong reputation within your market?

Not taking any relationship for granted has been the best rule of thumb when it comes to building my reputation among other entrepreneurs and small business owners. Most of my clients are regional and were word-of-mouth recommendations. I believe this emphasizes how important it is for creatives to cultivate meaningful relationships.

Most of the people who recommended me when I first started my business were mentors, leaders, peers, or even just acquaintances and as a creative, they become my best resources because they could vouch for my character and my work. Clients want to know that they’re working with someone who is authentic with a good work ethic and strong soft skills.

Is there a mission driving your creative journey?

As my business continues to grow I have adjusted the focus of my creative journey many times and I can’t say that it won’t change again — that’s a good thing! I think creatives and business owners have to be flexible and know when to pivot to keep their dream and their brand thriving.

One of the most impactful pieces of advice that I heard came from someone in their 30s who has been running their own business for the past decade. He shared that the focus of my business should be to build it up so I can help others and that resonated with me. I think I was so focused on meeting income goals that I wasn’t looking at the bigger picture. As a Black woman business owner, I want to be intentional about creating a safe space where other writers and creatives of color can come together to support other brands while being nurtured and feeding into the next wave of creatives.

Contact Info:

• Website: https://www.wordsthatimpactbyasia.com/
• Instagram: https://www.instagram.com/wordsthatimpactbyasia/
• Facebook: https://www.facebook.com/WordsThatImpactByAsia

Image Credits
Kenny Ellison, 3 Shots Photography
Michael Lopez, Periplaneta Media