We recently connected with Ashworth Barnes and have shared our conversation below.
Hi Ashworth, thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
Fantasizing about cars with rims in highschool, thumbing thru low rider magazine never knowing a pastime hobby of ideas would eventually turn into an Icon for automotive customization. We finally convinced a few friends to give us a shot after selling a set of wheels for a gwagon and performing a wood grain stick on install kit with a blow dryer in a residential garage. We were full speed ahead. The next days and months were gradual progression figuring out how to turn a hobby into a real business, we had to figure out company structures, copyright protection and business tax laws.

Ashworth, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We got into the business to be relatable to the younger urban automobile aficionado who had the desire to customize with high quality accessories. Now we carry specific industry leading brands name wheels specialty tires and unique aftermarket automotive jewlery like custom made grilles and sound bar racks. What we are most proud of is our creative to help you stand out in a crowd. We truly feel we change your perception in appearances
Can you tell us about a time you’ve had to pivot?
After the pandemic we had to pivot to a different timeline to finish projects do to a delay in the supply chain.
Can you talk to us about how your funded your business?
The initial capital to start my business came from a fafsa financial aid refund.
Contact Info:
- Website: 713motoring.com
- Instagram: 713ab
- Facebook: 713motoring
- Twitter: 713motoring
- Youtube: 713motoring
Image Credits
Isaac Yowman

