We caught up with the brilliant and insightful Ashli Stockton a few weeks ago and have shared our conversation below.

Alright, Ashli thanks for taking the time to share your stories and insights with us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

Sunday Forever was created with the idea of breaking the corporate mold. We differ from industry standards in every part of the business – we have a tiny team that we’ve maintained since the business started, I’m involved in the day to day doing everything from watering plants to making product, we go out of our way to offer a personal touch to our customers by keeping our customer service in house with our tiny team and packing each of our orders ourselves by hand in the studio. I treat my small business like a community and its one I want to actively be a part of, which means keeping things close and staying involved.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I started my career on the creative side at a major fashion and beauty corporation, and climbed the corporate ladder while helping develop the brand and products. After nearly 10 years, I decided to leave because I was completely burning out and I knew I needed a change. I started Sunday Forever because I wanted to create a business that was more than just ethically made, luxurious products, but also gave customers an experience and a feeling. The mission since the beginning has been to share that sense of joy and peace through our products, and I hope to encourage and help people to create the lives they want too. I’m most proud of the community I’ve created through Sunday Forever, from my employees who’ve been with me for years, to vendors and postal carriers, to customers. The most important thing to know about Sunday Forever is that the fundamentals of our business are humanity, joy, laughter, curiosity, and love, and we carry those with us in every interaction every day that we come to work.

How’d you build such a strong reputation within your market?

I think what helped build Sunday Forever’s reputation in the market is our dedication to ethics and quality, as well as our customer-first approach and commitment to accountability. When I started Sunday Forever, I decided I would never put out a product unless it was something that I would actually use in my real life – and that means from both a utility standpoint and a quality one. But, with that in mind, there is no way to get it right every time or to please every customer. Our philosophy with customer service is to always remember the humans. behind every interaction, and that goes for both us and our customers. We want to remind them that, just like them, we’re people too, and we always do our absolute best to empathize when they’re unhappy with their experience, but we also like to go out of our way to recognize and appreciation positive feedback as well.

How do you keep in touch with clients and foster brand loyalty?

For me, brand loyalty has followed naturally from sharing so much of the business, and by extension, myself. Going along with the previous answer, it’s been incredible to build a loyal community by just showing the humanity of running a small business. We make a huge effort to keep our brand “voice” as close to our actual voices as possible, through every channel. Be it the copy on the website, an instagram story, or an email, we want every communication with our customers to sound like a conversation. I wouldn’t post something if I wouldn’t say it out loud and people seem to really appreciate the transparency of Sunday Forever.

Contact Info:

• Website: https://www.sundayforever.com/
• Instagram: https://www.instagram.com/sundayforever/
• Facebook: https://www.facebook.com/sundayforevernyc/
• Linkedin: https://www.linkedin.com/in/ashlistockton1/

Image Credits
Myself :)