Alright – so today we’ve got the honor of introducing you to Ashley Shank. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Ashley, thanks for joining us today. What do you think it takes to be successful?

As a successful female business owner in an incredibly competitive industry of digital marketing, I know first hand what it takes to have a thriving business that not only aligns with your mission and values, but is making an impact in the world. When I look back at the first several years of starting my marketing agency, Win Consulting, I can say that I sometimes wanted to give up. Starting a new business isn’t easy and you’ve probably not figured out your systems, processes or daily operations yet…so it can be stressful and overwhelming. My first suggestion for success is to keep going. Stay determined and continue to want to grow and learn. Even when you have a bad day and think it’s time to just close up shop, try to remember why you started the business in the first place. What were you trying to achieve and what impact do you want to make?

Another way I have become a successful female business owner is to network and make connections with competitors and also other business owners in your industry. Believe it or not, you can learn a ton from other leaders in your industry. Be open to truly listen to what has worked, and what hasn’t for them and then bring those lessons into your own business. Networking and creating long-lasting relationships is what has allowed Win Consulting to grow and scale since I started the business back in 2016. Make it a priority to set aside one day a week for networking activities.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi, I’m Ashley Shank, CEO & Founder of Win Consulting! I started my agency in 2016 and we have grown into an all women owned and operated digital marketing agency. We support women led, services based businesses grow and scale through customized marketing strategies. We offer a variety of marketing services including: Website design and development, SEO, social media marketing, Google and META advertising, email marketing, copywriting, branding, graphic design, online course development and more.

We’re not just another cookie cutter digital marketing agency that provides the same marketing strategies over and over again. At Win Consulting, we’re A LOT better. We understand that every business is different and we work hard to create customized solutions to meet our Clients specific business goals. Our marketing team helps our Clients clarify and develop their business vision, while simultaneously helping to effectively and strategically implement and execute that vision (you bring the ideas, we’ll make them happen).

Our mission is to make solid connections with our clients and build long lasting relationships through our core values of:
1) Partnership 2) Expertise 3) Transparency.

A little about me: I worked in stuffy corporate offices, trendy fortune 500 companies, and wore a million hats in your standard startup. I felt like I had reached a point in my career that I wasn’t being fulfilled anymore and that passion I had was starting to fade. Silicon Valley and I had to part ways and say our goodbye’s way back in 2015. I knew that I was meant to do something so much bigger…to really create real value for real people. I always knew I wanted to be an entrepreneur and decided to take the leap after moving to Boulder, Colorado from California in 2016.

That’s when I created Win Consulting and I started to build my dream business and an all women’s team of marketing powerhouse experts. Win Consulting was born out of a passion for collaborating with visionaries, thought leaders, enthusiastic entrepreneurs and the pioneers that would shape our culture. I found my purpose and passion again and I’m so grateful everyday to have the opportunity to create meaningful relationships with all my clients.

Do you have any insights you can share related to maintaining high team morale?

Hiring and managing a team of expert marketing women has been one of the most rewarding parts of owning and running Win Consulting. In my opinion, taking the time to hire the right person is essential to managing a successful team. I’ve made sure that each woman who I hire only provides the service that they are not only an expert in, but what they love to do. I have found when you hire for a specific skill set – Like search engine optimization (SEO) for example, and only provide work related to this expertise, you’ll get work done faster and smarter. Each member of my team stays in their own lane of genius and asks questions to the appropriate team member when needed.

I’ve also built a team of women who like to collaborate and learn together. I’ve created a culture that is inclusive, positive, creative, and we are collectively working together to support our Clients and their success. Becoming a leader also comes with the responsibility of knowing when to let someone go, have a difficult conversation or take a step back to look at your own experiences and how you are showing up. Becoming a leader – and one that is respected and admired takes time and work. Maintaining a positive working environment starts with trust, collaboration and truly listening and learning from one another.

How’d you build such a strong reputation within your market?

There are a whole lot of marketing agencies out there that serve women business owners. And there are also a whole lot of agencies that provide packages and services that don’t address the individual challenges and needs of their Clients. What has differentiated Win Consulting from other marketing agencies is the power of strategic thinking and finding customized solutions for every single Client. I know that every business – and business owner is different. We customize all our services around the business goals of the Client and tailor our packages to meet those goals to maximize RIO. Our individualized approach and our ability to really listen to our clients has allowed us to create long lasting and successful relationships. We’ve built our reputation within the marketing industry by producing high end design work, really listening to our clients, and providing the best strategic thinking and 50+ years of combined marketing expertise.

Contact Info:

• Website: www.winconsulting.biz
• Linkedin: https://www.linkedin.com/in/ashleywinconsulting/