We’re excited to introduce you to the always interesting and insightful Ashley Martin. We hope you’ll enjoy our conversation with Ashley below.

Alright, Ashley thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

The ability to pivot and never quit learning.

I made this cookie last week that was experimental. The dough looked and smelled amazing. I put it in the oven and omg.. Did you ever see the blob movie?

Anywhoo…
It was a disaster. I wanted to cry. But I tasted it and it was one of the best things l’ve ever made. I knew I couldn’t sell it the way it was looking so I pivoted and turned them into truffles. They’re now one of my favorite things l’ve ever made. Sometimes you just gotta roll with it.

My disability has made me learn to adapt. Adaptation got me this far. And, learning to learn from situations/obstacles plays a huge roll in my success.

Ashley, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

In a world where dietary preferences are diverse and evolving, veganism has emerged as a conscious choice for many individuals seeking a more sustainable and compassionate lifestyle. We’re a vegan home bakery specializing in gourmet deep dish cookies and cookie doughs that not only cater to the growing vegan community but also evoke nostalgic tastes, transporting customers back in time to cherished memories. We saw a need in the marketplace for a vegan cookie that pleases both taste buds AND has a good texture. We’ve experienced dry vegan cookies and flavors that were just off. We knew we could do better.

At the heart of our vegan home bakery’s offerings are our gourmet deep dish cookies, meticulouously crafted to perfection. Each cookie is a symphony of flavors and textures, blending premium vegan ingredients with innovative recipes. From the nostalgic flavors of brown sugar poptarts to our more complex london fog, these cookies are a testament to the artistry and creativity of the baker behind the scenes.

We draw inspiration from childhood favorites and timeless classics, while learning from today’s trends.

How’d you build such a strong reputation within your market?

Integrity and quality. No matter how much longer it takes you or how tired you are… ALWAYS give your consumers your best. They work hard for their money. Honor that by giving them a great product/service. Never settle for less for them. If you have to choose between taking a loss or giving your consumer something half-assed, take the loss and restart the whole thing until it’s right.

Where do you think you get most of your clients from?

Markets and events! We always offer samples and 90% of the time the consumer falls in love with what they’ve sampled, inspiring them to follow our business.

Contact Info:

• Website: https://www.thecrookedcrumble.com
• Instagram: https://www.instagram.com/thecrookedcrumble?igsh=NWl5c2lwOWNweWQ1&utm_source=qr